About the Role
We are looking for a creative and detail-oriented Copywriter who can craft compelling digital ad scripts and marketing copy for skincare and wellness products. The ideal candidate should have experience writing high-converting scripts for social media advertisements and a strong understanding of consumer psychology, storytelling, and digital marketing.
Candidates with prior experience in the skincare, dermatology, beauty, wellness, or healthcare industry will be preferred.
Key Responsibilities
- Write engaging and conversion-focused scripts for Meta, Instagram, YouTube, and other digital advertising platforms.
- Develop ad copies, hooks, CTAs, and video scripts for skincare and wellness products.
- Create product descriptions, landing page copy, website content, email campaigns, and promotional content.
- Research customer pain points, market trends, and competitor advertisements to produce effective copy.
- Collaborate with the creative, performance marketing, and video production teams to develop high-performing ad creatives.
- Ensure all content aligns with the brand's tone of voice and marketing objectives.
- Edit, proofread, and optimize content based on campaign performance and feedback.
Requirements
- Bachelor's degree in Marketing, Journalism, English, Mass Communication, or a related field.
- 5–7 years of experience in copywriting, content writing, or digital advertising.
- Experience writing digital ad scripts is mandatory.
- Preference will be given to candidates with experience in skincare, dermatology, beauty, wellness, healthcare, or D2C brands.
- Excellent command of English; knowledge of Hindi copywriting will be an added advantage.
- Strong storytelling, research, and creative writing skills.
- Familiarity with Meta Ads, Google Ads, and social media marketing is preferred.
- Ability to meet deadlines and work in a fast-paced environment.
Preferred Skills
- Creative thinking and strong attention to detail.
- Understanding of consumer behavior and direct-response marketing.
- Ability to write persuasive and conversion-driven copy.
- Experience working with performance marketing teams.
Working Days: Monday to Saturday
Working Hours: 10:00 AM – 6:30 PM
Pay: ₹65,000.00 - ₹90,000.00 per month
Work Location: In person
