DOCTOR REFERRAL TEAM – MARKETING EXECUTIVE
Department: Marketing / Business Development
Organization: Mahi Hospitals
Role: Doctor Referral / Medical Relationship Executive
Reporting To: Marketing Manager / Hospital Management
Job Purpose
To build and maintain strong professional relationships with doctors, clinics, and healthcare professionals, increase appropriate patient referrals to Mahi Hospitals, and ensure smooth coordination between referring doctors, patients, and hospital departments.
Key Responsibilities1. Doctor Relationship Management
- Develop and maintain professional relationships with doctors, clinics, and healthcare professionals.
- Regularly visit referring and potential referring doctors.
- Understand doctors’ requirements and provide appropriate information about hospital services.
- Coordinate with consultants and departments to support referred patients.
2. Referral Development
- Identify potential referral sources and develop new doctor/clinic networks.
- Follow up on referrals and ensure patients receive timely assistance.
- Coordinate priority appointments, consultations, diagnostics, admissions, and follow-up care.
- Maintain regular communication with referring doctors regarding patient progress, where appropriate and permitted.
3. Hospital Service Promotion
- Promote Mahi Hospitals’ specialties, consultants, diagnostics, emergency services, critical care, rehabilitation, and other healthcare services.
- Communicate new facilities, doctors, health packages, camps, and hospital programs to doctors.
- Organize doctor meetings, CME programs, medical camps, and professional engagement activities.
4. Marketing & Field Activities
- Prepare daily and weekly doctor visit plans.
- Conduct regular field visits to hospitals, clinics, and medical centers.
- Collect market feedback regarding patient needs, competitor activities, and referral trends.
- Support hospital marketing campaigns and community outreach programs.
5. Coordination & Follow-up
- Work closely with OPD, IPD, Emergency, Diagnostics, Billing, Nursing, and Consultant teams.
- Ensure referred patients receive a smooth and positive experience.
- Follow up with doctors after referrals to maintain professional relationships.
- Escalate patient-service issues promptly to the concerned department.
6. Reporting
- Maintain an updated database of doctors, clinics, and referral sources.
- Record doctor visits, referrals, follow-ups, and business development activities.
- Submit daily/weekly/monthly reports to the Marketing Manager.
- Track referral trends and prepare performance reports.
Key Performance Indicators (KPIs)
- Number of active doctor relationships
- New doctor/clinic connections
- Appropriate referral growth
- Doctor visit and engagement frequency
- Patient referral conversion
- Referral-source retention
- CME/doctor-meeting activities
- Patient and doctor feedback
- Monthly referral targets
Skills Required
- Excellent communication and interpersonal skills
- Strong relationship-building ability
- Good presentation and negotiation skills
- Knowledge of hospital services and healthcare marketing
- Field marketing and networking skills
- Good follow-up and coordination skills
- Basic computer and MS Office knowledge
- Ability to work with targets and deadlines
Preferred Qualifications
- Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or a related field.
- Experience in hospital marketing, healthcare business development, pharmaceutical marketing, or doctor relationship management is preferred.
- Freshers with excellent communication and networking skills may also be considered.
Professional & Ethical Standards
- Maintain professional and respectful relationships with doctors and healthcare professionals.
- Follow all hospital policies and applicable healthcare regulations.
- Protect patient confidentiality and sensitive information.
- Focus on appropriate patient care and service quality rather than inappropriate referral practices.
- Represent Mahi Hospitals professionally at all times.
Ideal Candidate
A confident, energetic, and well-connected healthcare marketing professional who can build long-term relationships with doctors, understand hospital services, generate appropriate referrals, and coordinate effectively to deliver a positive patient experience.
Position: Doctor Referral Team – Marketing Executive
Location: Mahi Hospitals
Employment Type: Full-time
Pay: ₹25,000.00 - ₹30,000.00 per month
Benefits:
Work Location: In person
