We are looking for a creative and performance-driven Social Media Strategist with at least 1.5 - 2 years of experience managing social media campaigns and paid advertising. The ideal candidate should have strong expertise in Meta Ads (Facebook & Instagram campaigns) and a good understanding of Google Ads to support integrated digital marketing strategies
Published Date : March 10, 2026
Job Type : full-time
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Plan, develop, and execute social media strategies to improve brand visibility and engagement.
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Manage and optimize Meta Ads campaigns (Facebook & Instagram) for lead generation, conversions, and brand awareness.
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Monitor campaign performance and continuously optimize ad spend and targeting for better ROI.
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Create and manage monthly content strategies for social media platforms.
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Analyze performance metrics using Meta Business Suite, Ads Manager, and analytics tools.
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Coordinate with design and content teams to develop high-performing creatives and campaigns.
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Conduct competitor analysis and audience research to identify new growth opportunities.
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Assist in planning and running Google Ads campaigns when required.
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Generate performance reports and insights for ongoing campaign improvements.
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Minimum 2 years of experience in Social Media Marketing.
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Strong hands-on experience with Meta Ads Manager (Facebook & Instagram Ads).
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Good understanding of audience targeting, campaign optimization, and ad creatives.
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Knowledge of Google Ads is an added advantage.
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Familiarity with social media analytics and reporting tools.
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Strong communication, creativity, and analytical thinking.
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Experience working in a digital marketing agency environment. (Preferred)
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Ability to manage multiple brand accounts and campaigns simultaneously.(Preferred)
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Understanding of content strategy and social media trends. (preferred)
