Work Mode - Work from office
Exp - 3 to 5 Years
Shift timing - EST Working hours
We are looking for a B2B Demand Generation Specialist with hands-on experience in generating enterprise demand specifically for SAP and/or ServiceNow solutions.
This role focuses on building qualified pipeline through targeted enterprise campaigns, not just lead volume. You will work on account-based marketing, multi-channel campaigns, and AI-driven optimization to drive meetings and opportunities.
(CIOs, CTOs, HR Heads, etc.)
- Execute Account-Based Marketing (ABM) strategiesKey Responsibilities
-
Enterprise Demand Generation (Core Focus)
-
Plan and execute demand generation campaigns for:
-
SAP services / implementations / integrations
-
ServiceNow solutions / workflows
-
Target enterprise accounts and decision-makers
- Run campaigns across:
-
LinkedIn Ads (primary channel)
-
Google Ads
-
Email / outbound campaigns
-
Drive campaigns for webinars, demos, case studies, and whitepapers
-
Create messaging aligned with enterprise pain points
- Generate qualified leads meetings pipeline
-
Work with SDR/Sales teams to improve:
-
Lead quality
-
Conversion rates
-
Focus on pipeline impact, not just CPL
- Use AI tools for:
-
Ad copy and campaign messaging
-
Audience targeting and segmentation
-
Campaign optimization and insights
-
Continuously improve performance using data
- Manage tracking (UTMs, pixels, CRM integration)
-
Analyze metrics (CTR, CPL, SQLs, pipeline value)
-
Share insights and optimize campaigns
- Work with content/design for enterprise-ready assets
-
Align with sales on ICP, accounts, and feedback loops
Technical background
3–5 years of experience in B2B Demand Generation / Performance Marketing
Experience working in enterprise / IT services / SaaS environment
Hands-on exposure to:
- SAP ecosystem OR ServiceNow platform (preferred)
Strong experience in:
- LinkedIn Ads (must-have)
-
ABM (Account-Based Marketing)
-
B2B funnel management
Proven ability to generate:
- Enterprise leads
-
Qualified meetings
-
Pipeline contribution
Strong understanding of:
- Enterprise buying cycles
-
Multi-stakeholder decision-making
Minimum skills we look for
- Experience in enterprise demand generation
-
Ability to target and engage enterprise decision-makers
-
Strong ownership of pipeline and performance metrics
- Experience in SAP / ServiceNow ecosystem
-
Experience in SaaS / IT services / consulting firms
-
Familiarity with CRM tools (Salesforce, HubSpot, etc.)
-
Exposure to AI tools (ChatGPT, Claude, Jasper, etc.)
