We are looking for a proactive, energetic, and result-oriented Marketing Manager to drive business growth, increase patient footfall, establish referral networks, and strengthen the Soozhen brand in the community.
Key Responsibilities
Business Development
- Generate new patient referrals through doctors, clinics, hospitals, physiotherapists, dentists, and healthcare professionals.
- Develop partnerships with corporates, schools, colleges, apartments, gyms, and organizations for health check-up programs.
- Build long-term relationships with referring doctors and institutional clients.
- Identify new business opportunities and referral channels.
Marketing
- Plan and execute online and offline marketing campaigns.
- Promote diagnostic services and preventive health packages.
- Coordinate health camps, awareness programs, and screening events.
- Increase local brand awareness through community outreach.
- Manage promotional activities, brochures, banners, and marketing materials.
Digital Marketing Coordination
- Coordinate social media campaigns.
- Support website updates and Google Business Profile optimization.
- Assist in creating educational healthcare content.
- Monitor digital inquiries and convert leads into appointments.
Customer Relationship Management
- Maintain excellent relationships with doctors and referral partners.
- Ensure timely follow-up with leads and corporate clients.
- Address customer feedback and improve service experience.
Sales & Performance
- Achieve monthly business and revenue targets.
- Monitor referral growth and patient acquisition.
- Prepare weekly and monthly marketing performance reports.
- Track marketing ROI and recommend improvements.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or related field.
- MBA in Marketing is preferred.
Experience
- 2–5 years of experience in healthcare, diagnostics, hospitals, pharmaceuticals, wellness, or medical marketing.
- Fresh candidates with exceptional networking skills may also be considered.
Skills Required
- Excellent communication and presentation skills.
- Strong negotiation and relationship-building abilities.
- Knowledge of the Bengaluru healthcare market is preferred.
- Ability to organize health camps and promotional events.
- Basic knowledge of digital marketing and social media.
- Strong planning, reporting, and analytical skills.
- Self-motivated, target-driven, and willing to travel locally.
Key Performance Indicators (KPIs)
- Monthly doctor visits and new referral partnerships.
- Corporate tie-ups and institutional collaborations.
- Health camps and awareness programs conducted.
- Growth in preventive health package bookings.
- Increase in diagnostic test volumes.
- Patient satisfaction and referral retention.
- Achievement of monthly revenue targets.
Compensation
- Competitive fixed salary.
- Attractive performance-based incentives.
- Travel allowance (if applicable).
- Professional growth opportunities.
Working Hours
- Full-time.
- Six-day work week.
- Field visits within Bengaluru as required.
Join Us
Be part of a growing preventive healthcare organization dedicated to improving community health through early diagnosis, quality care, and preventive wellness.
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: In person
