The Better India is looking for a passionate, creative, and growth-oriented Hindi Social Media Manager to lead and scale our Hindi social media presence. The ideal candidate will have a strong understanding of digital storytelling, audience behavior, platform trends, and content strategy, with the ability to create meaningful impact through engaging Hindi content.
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Identify and leverage trending topics, current affairs, and cultural moments to create timely, high-engagement Hindi content.
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Develop and execute social media strategies that drive organic growth, audience engagement, and brand awareness across platforms.
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Conceptualize and launch new content series, campaigns, and storytelling formats aligned with audience interests and organizational goals.
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Contribute to audience development and community-building initiatives.
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Plan, manage, and publish high-quality Hindi content across social media platforms.
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Own and achieve weekly and monthly content, reach, engagement, and growth targets.
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Create platform-specific content strategies to maximize performance and audience retention.
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Monitor content performance and use insights to optimize future content planning and execution.
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Ensure all content aligns with The Better India's editorial standards, ethics, values, and storytelling principles.
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Maintain high standards of accuracy, sensitivity, fact-checking, and audience relevance.
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Uphold and strengthen the brand voice while crafting compelling and impactful narratives.
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Proactively identify opportunities to test new content formats, campaigns, and audience engagement strategies.
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Experiment with emerging platform features, trends, and storytelling approaches to improve content performance.
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Take ownership of innovative ideas from ideation through execution, analysis, and optimization.
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Work closely with editorial, design, video, and other cross-functional teams to create engaging multimedia content.
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Track and analyze key performance metrics across platforms.
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Prepare regular reports highlighting content performance, key learnings, audience insights, and growth opportunities.
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Collaborate with stakeholders to align content strategies with broader organizational objectives.
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Strong understanding of social media platforms, audience behavior, and content trends.
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Excellent Hindi writing, editing, and storytelling skills.
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Experience creating and executing social media growth strategies.
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Analytical mindset with the ability to interpret performance data and translate insights into action.
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Creative thinker with a passion for experimentation and innovation.
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Ability to work collaboratively in a fast-paced, mission-driven environment.
At The Better India, you'll have the opportunity to shape meaningful stories, build engaged communities, and create content that inspires positive change at scale.
