Major Purpose of the Job: RACI – Matrix – Sales Manager is for Coaching A Mentor - Guide R – Responsible, A - Accountable, C - Coaching & I - Information Principal Tasks and Responsibilities: 1. Achievement of Targeted Business Volumes Achieve overall monthly and annual sales targets for the assigned region. Deliver brand-wise sales targets with special attention on Focused & New brands. Ensure achievement of targets by each ABM and FO, driving higher productivity. Improve business hygiene by reducing sales returns and expiries. Carry out effective forecasting to ensure smooth product availability and distribution. Coordinate with channel partners/distributors to strengthen supply chain. Take corrective measures to address slow-moving products. Facilitate performance across multiple therapies by channelizing team efforts. 2. KOL Development Identify and develop a set of brand-specific core customers to strengthen business contribution. Support implementation of strategic alliance programs for maximizing ROI from KOLs including KBL’s. Build and sustain strong relationships with KOLs through periodical visits and follow-ups. 3. Effective Implementation of Marketing Programs Drive successful implementation of marketing initiatives (CMEs, Symposiums, Camps, etc.) to build key brands through ABMs. - Track execution of marketing programs and close identified gaps. - Prepare action plans during cycle meetings to strengthen implementation. - Monitor FO efforts in terms of call average and coverage via Phyzii, ensuring compliance. JFW – Minimum 2 days in a month with New Joiners 4. Distribution & Channel Management Effectively manage stockists, distributors, and C&F agents to ensure smooth supply and product availability. Strengthen relationships with distribution partners to minimize gaps in the supply chain. Carry out effective forecasting to ensure smooth product availability and distribution. Track product performance regularly and address gaps through corrective measures. Handling CFA
