Job Description – Area Sales Officer (ASO)Position
Area Sales Officer (ASO)
Department
Sales & Business Development
Reporting To
Regional Sales Manager / Chief Sales Officer
Location
Assigned Area / District
Job Summary
The Area Sales Officer is responsible for increasing business in the assigned territory by acquiring new customers, developing relationships with existing customers, achieving monthly sales targets, supervising sales executives, and promoting the organization's financial products and services.
Key Responsibilities
- Achieve monthly and annual business targets.
- Generate new customers through field marketing, referrals, and business networking.
- Promote Fixed Deposits (FD), Recurring Deposits (RD), Savings Accounts, Loan Products, Insurance, and Solar Rooftop Solutions.
- Recruit, train, guide, and motivate Sales Executives.
- Conduct daily field visits and customer meetings.
- Build relationships with local businesses, industries, government employees, traders, and self-employed professionals.
- Prepare daily, weekly, and monthly sales reports.
- Ensure timely follow-up on customer enquiries and lead conversion.
- Organize marketing campaigns, financial awareness programs, and promotional activities.
- Maintain high standards of customer service and professional conduct.
- Monitor competitors' activities and provide market intelligence.
- Ensure compliance with company policies and regulatory guidelines.
Eligibility
- Graduate in any discipline (MBA/Marketing preferred).
- Minimum 2–5 years of experience in sales, banking, NBFC, insurance, microfinance, or financial services.
- Strong communication, negotiation, and leadership skills.
- Ability to travel extensively within the assigned area.
- Valid two-wheeler driving licence is preferred.
Required Skills
- Sales and marketing
- Team management
- Customer relationship management
- Business development
- Target-oriented approach
- Leadership and motivation
- Computer knowledge (MS Office/CRM)
- Report preparation
Key Performance Indicators (KPIs)
- Monthly business target achievement.
- Number of new customers acquired.
- Fixed Deposit (FD) mobilization.
- Loan disbursement.
- Insurance business generated.
- Solar Rooftop sales.
- Team productivity and performance.
- Customer satisfaction and retention.
Salary & Benefits
- Attractive Fixed Salary
- Performance-Based Incentives
- Travel Allowance (TA)
- Mobile Allowance
- Performance Bonus
- Career Growth Opportunities
- Training & Development Programs
Working Hours
As per company policy, including field visits and business meetings.
Career Progression
Area Sales Officer → Senior Area Sales Officer → Regional Sales Manager → Chief Sales Officer
Pay: ₹9,883.00 - ₹39,772.64 per month
Benefits:
- Flexible schedule
- Health insurance
- Work from home
Work Location: In person
