Company Introduction :
- Samyang Foods, a Korean company, not only created Korea’s first instant ramen, Samyang Ramen, in 1961, but has also grown into a global comprehensive food company and an icon of K-spicy, driven by the worldwide popularity of Buldak Ramen. In addition to its instant noodles, snacks, sauces, and dairy product businesses, the company is expanding into new areas such as HMR and health functional foods to keep pace with changing consumer lifestyles.
Job/Position : Commercial Marketing Senior Manager (Team Leader)
Location : New Delhi
Key Responsibilities :
1) Brand Marketing :
- Adapt and execute regional/global brand strategies for the local market.
- Lead the development of locally relevant campaigns to drive awareness, trial, and brand affinity.
- Manage creative adaptation, media planning, and content development (with strong emphasis on digital and social) in collaboration with regional brand communication team.
- Work with regional insights team to understand local consumer needs and cultural nuances.
2) Shoppers & Channel Marketing:
- Develop shopper-marketing programs tailored to Modern Trade (MT), General Trade (GT), and other key channels.
- Translate brand campaigns into in-store execution plans to drive purchase conversion.
- Localize POSM, and activation plans in collaboration with sales/ distributor teams.
- Track in-store execution quality and drive improvement in visibility and compliance.
3) E-Commerce Development:
- Own the country’s e-commerce marketing strategy across marketplaces, retailer.com, and social commerce.
- Collaborate with sales team, e-commerce enabler & distributor to plan promotions, campaigns, and mega-sale activations.
- Optimize online content (product pages, images, ratings/reviews) to improve conversion.
- Monitor e-commerce performance and ROI of digital marketing investments.
4) B2B Partnership Development:
- Identify and evaluate B2B partnership opportunities in-line with regional B2B framework (e.g., foodservice, institutional buyers, co-branding collaborations, corporate gifting).
- Support sales & distributor to negotiate and implement partnership agreements with that drive trial, penetration, and volume growth.
- Develop joint marketing plans with partners to activate brand presence in new channels or occasions.
Job Requirements :
- Proficient in English communication.
- Min 8 to 10 years of experience in brand marketing, shoppers marketing, ecommerce
in FMCG, consumers’ goods or digital-native brands.
- Experience working in FMCG multinational company.
- In-depth knowledge of the market, including consumer behavior and competitive
landscape.
- Strong understanding of shopper behaviors, retail dynamics, and trade marketing.
- Analytical with the ability to interpret market & sales data.
- Strategic thinking with strong planning and executional discipline.
- Excellent creative development and agencies management experiences.
- Strong leadership in managing and motivate a team.
Preferences :
- Collaborative and able to manage complex projects with multiple stakeholders in a start-up environment.
Pay: From ₹1,400,000.00 per year
Work Location: In person
