We are looking for a creative, analytical, and result-oriented Social Media Strategist to develop and execute social media strategies that strengthen brand presence, increase engagement, build communities, and generate business results.
The ideal candidate should understand how different social platforms work, have a strong sense of content and trends, and be capable of turning business objectives into effective social media campaigns.
Key Responsibilities
- Develop and execute comprehensive social media strategies aligned with brand and business objectives.
- Plan monthly and campaign-wise social media content calendars.
- Develop content strategies for Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Identify trending topics, formats, sounds, hashtags, and emerging social media opportunities.
- Work closely with content writers, graphic designers, video editors, performance marketers, and creative teams.
- Co- Develop concepts and briefs for Reels, static posts, carousels, stories, videos, campaigns, and social media ads.
- Ensure consistency in brand voice, visual communication, messaging, and positioning.
- Monitor social media performance and prepare regular reports with actionable insights.
- Analyze metrics such as reach, impressions, engagement, follower growth, leads, conversions, and content performance.
- Continuously test and optimize content formats, posting strategies, and campaigns.
- Conduct competitor and industry research to identify opportunities and trends.
- Stay updated with changes in social media algorithms, platform features, creator trends, and digital marketing practices.
- Support influencer marketing and creator collaboration strategies where required.
- Coordinate with the performance marketing team to align organic and paid social media campaigns.
- Participate in campaign brainstorming, creative strategy, and client presentations.
- Manage multiple brands/accounts while maintaining deadlines and quality standards.
Required Skills & Qualifications
- 2–5 years of experience in social media strategy, digital marketing, content strategy, or a similar role.
- Strong understanding of Instagram, Facebook, LinkedIn, YouTube, and other major social platforms.
- Excellent understanding of social media content strategy and audience behaviour.
- Strong copywriting and content ideation skills.
- Ability to create clear creative briefs for designers and video teams.
- Good understanding of social media analytics and reporting.
- Knowledge of Meta Business Suite/Ads Manager is an added advantage.
- Understanding of paid social media and performance marketing is preferred.
- Strong communication, presentation, and project-management skills.
- Ability to manage multiple projects and work within deadlines.
- Strong creative thinking with a data-driven approach.
Preferred Experience
Experience working with brands, advertising agencies, interior/architecture, real estate, automotive, retail, hospitality, lifestyle, or other consumer-facing industries will be an advantage.
What We’re Looking For
We are looking for someone who can go beyond simply posting content. You should be able to understand a brand, identify its audience, develop a strategic content direction, and create social media campaigns that deliver measurable results.
A strong candidate should be:
- Creative and trend-aware
- Strategic and analytical
- Proactive and self-motivated
- Strong in communication
- Comfortable working with creative teams
- Curious about emerging digital trends and AI tools
- Focused on results and continuous improvement
How to Apply
Interested candidates can apply with their updated resume and portfolio/work samples showcasing previous social media strategies, campaigns, content, or brand accounts handled.
Pay: ₹15,000.00 - ₹30,000.00 per month
Work Location: In person
