Organisation: SureStay Hotel by Best Western
Experience Required: 1–2 years
Employment Type: Full-time
Industry: Hospitality
Role Overview
SureStay Hotel by Best Western is looking for a competent, creative, and dynamic Social Media Manager to strengthen the hotel’s digital presence and support business growth. The candidate will plan and execute engaging social media campaigns, with a strong focus on increasing restaurant visibility, promoting F&B offerings, generating enquiries, and driving footfall and sales.
Key Responsibilities
- Develop and execute monthly social media strategies for the hotel, restaurant, events, and F&B promotions.
- Create campaigns for festive menus, brunches, buffets, special offers, events, stay packages, and seasonal promotions.
- Produce engaging content ideas for Instagram, Facebook, LinkedIn, Google Business Profile, and other relevant platforms.
- Coordinate photography, videography, reels, stories, posts, and promotional creatives.
- Write attractive captions and promotional copy in fluent and professional English.
- Run and monitor paid social media advertising campaigns to generate enquiries, reservations, and restaurant footfall.
- Collaborate with the F&B, sales, operations, and front-office teams to promote business offerings.
- Build relationships with local influencers, food bloggers, content creators, and community pages.
- Respond promptly and professionally to social media comments, messages, reviews, and customer enquiries.
- Monitor campaign performance, audience growth, engagement, leads, table bookings, and F&B sales conversions.
- Study competitor activities and hospitality trends to recommend new promotional ideas.
- Prepare monthly content calendars and social media performance reports.
- Ensure all content follows Best Western’s brand standards and maintains a consistent brand voice.
Required Skills and Qualifications
- Graduate degree in Marketing, Mass Communication, Hospitality, Business Administration, or a related field.
- 1–2 years of experience in social media management, preferably in hospitality, restaurants, cafés, travel, or lifestyle brands.
- Strong understanding of Instagram, Facebook, LinkedIn, Google Business Profile, and Meta advertising.
- Excellent written and verbal communication skills in English.
- Working knowledge of Canva and basic photo or video-editing applications.
- Ability to create engaging reels, campaigns, captions, and promotional concepts.
- Basic understanding of digital advertising, audience targeting, lead generation, and campaign analytics.
- Strong coordination, time-management, and interpersonal skills.
- Comfortable appearing on camera or coordinating on-camera content when required.
- Creative, proactive, organised, and result-oriented.
Key Performance Indicators
- Growth in social media reach, engagement, and followers.
- Increase in F&B enquiries, reservations, and walk-in customers.
- Campaign-generated leads and sales conversions.
- Quality and consistency of published content.
- Improvement in online reviews and customer engagement.
- Timely execution of the monthly content calendar.
Pay: ₹20,000.00 - ₹25,000.00 per month
Benefits:
- Cell phone reimbursement
- Food provided
Work Location: In person
