Performance Marketing Manager
Location: Hyderabad
Employment Type: Full-Time (1-Year Contract)
Working Hours: 10:00 AM – 6:30 PM
Notice Period: 3 Months
About the Role
We are looking for a highly skilled Performance Marketing Manager to plan, execute, optimize, and scale digital advertising campaigns across multiple paid media platforms. The ideal candidate should have expertise in real estate lead generation, programmatic advertising, OTT advertising, and performance marketing analytics.
Key Responsibilities
- Plan, execute, and optimize campaigns across:
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- Snapchat Ads
- X (Twitter) Ads
- Manage and execute Programmatic Advertising Campaigns through DSPs.
- Plan and run OTT Advertising Campaigns on platforms including:
- Amazon Prime Video
- JioHotstar
- Sony LIV
- ZEE5
- MX Player
- Other OTT platforms
- Execute Audio Advertising Campaigns on:
- Spotify
- JioSaavn
- Gaana
- Wynk Music
- Generate high-quality leads for real estate projects and ensure lead quality standards are maintained.
- Monitor, analyze, and optimize campaign performance to achieve business objectives.
- Implement and manage tracking using:
- GA4
- Google Tag Manager (GTM)
- Meta Pixel
- Conversion API (CAPI)
- Build dashboards and reports using Looker Studio.
- Work closely with creative, content, sales, and business development teams to improve campaign performance.
- Conduct A/B testing and Conversion Rate Optimization (CRO) activities.
- Prepare regular performance reports and actionable insights for management.
Required Skills
- Google Ads
- Meta Ads
- LinkedIn Campaign Manager
- Snapchat Ads
- Programmatic Advertising
- OTT Media Buying
- Audio Advertising
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Looker Studio
- Meta Pixel
- Conversion API (CAPI)
- Conversion Rate Optimization (CRO)
- Advanced Excel & Reporting
Preferred Experience
- 2–5 years of hands-on experience in Performance Marketing.
- Proven experience in Real Estate Lead Generation.
- Experience managing campaigns across Google, Meta, LinkedIn, Programmatic, and OTT platforms.
- Experience handling monthly ad budgets of ₹5 Lakhs or more.
- Prior agency experience preferred.
- Knowledge of Social Media Marketing and Influencer Marketing, including:
- Influencer identification and onboarding
- Creator coordination
- Campaign planning and execution
- Performance tracking and reporting
Key Performance Indicators (KPIs)
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Click-Through Rate (CTR)
- Lead Quality Score
- Conversion Rate
- Qualified Site Visits
- Campaign ROI
- Marketing Qualified Leads (MQLs)
Why Join Us?
- Opportunity to work with leading real estate and consumer brands.
- Exposure to high-budget digital, programmatic, OTT, and audio advertising campaigns.
- Collaborative and growth-focused work environment.
- Hands-on experience with advanced marketing technologies and analytics platforms.
Pay: ₹35,000.00 - ₹50,000.00 per month
Work Location: In person
