Job description:
Job Title: Social Media Executive
Job Overview
We are seeking a result-oriented Social Media Executive who will take complete ownership of our social media presence. This role goes beyond posting content—it requires accountability for performance, growth, engagement, inquiries, and contribution to store walk-ins. The ideal candidate combines creative execution with analytical thinking and treats social media as a performance-driven marketing channel.
Key Responsibilities
1. Social Media Management & Execution
- Plan, manage, and execute weekly and monthly social media content calendars
- Ensure timely posting of reels, stories, static posts, highlights, and campaigns
- Maintain brand tone, visual consistency, and premium aesthetics across platforms
- Coordinate with internal teams for shoots, creatives, product details, and store updates
2. Performance Tracking & Growth
- Track daily and weekly performance metrics including reach, engagement, saves, shares, profile visits, DMs, inquiries, and leads
- Analyze content performance to identify what works and what does not
- Recommend data-backed improvements for content formats, hooks, captions, and posting schedules
- Take responsibility for consistent month-on-month growth of social media pages
3. Reporting & Reviews
- Prepare and share detailed weekly performance reports with metrics, insights, and action points
- Present monthly performance summaries against defined targets
- Identify gaps proactively and recommend corrective measures
4. Audience Engagement & Lead Handling
- Monitor and respond to comments, DMs, and story replies on a daily basis
- Ensure timely, professional, and brand-aligned communication
- Coordinate with sales and store teams to convert social media inquiries into leads and walk-ins
- Track lead sources and outcomes wherever applicable
5. Content Optimization & Trend Adaptation
- Stay updated with platform trends, reel formats, and algorithm changes
- Adapt trends appropriately for a premium jewellery brand
- Continuously optimize content quality to improve engagement and visibility
6. Ownership & Accountability
- Take end-to-end ownership of assigned responsibilities
- Operate independently with zero dependency on reminders or follow-ups
- Communicate with professionalism, clarity, and confidence
- Maintain a performance-first mindset rather than an activity-based approach
Key Performance Indicators (KPIs)
- Month-on-month growth in reach and engagement
- Increase in profile visits, inquiries, and leads
- Content consistency and execution discipline
- Quality, clarity, and insightfulness of performance reports
- Contribution of social media efforts to store walk-ins and sales leads
Required Skills & QualificationsEducational Qualifications
- Bachelor’s degree in Marketing, Mass Communication, Media Studies, Business, or a related field
- Certification in Digital Marketing or Social Media Marketing is an added advantage
Experience & Skill Set
- 2–4 years of hands-on experience managing and growing brand social media pages
- (Retail, lifestyle, or luxury experience preferred)
- Strong working knowledge of Instagram and Facebook (reels-focused)
- Solid understanding of social media analytics, insights tools, and performance metrics
- Ability to link content performance with business objectives
- Proficiency in MS Office, Google Workspace, and marketing/AI tools
- Familiarity with social media management tools and reporting dashboardsDesirable Skills
- Basic proficiency in design tools
- Working knowledge of Google Analytics and Meta Business Suite
- Experience managing influencer marketing collaborations
Ideal Candidate Mindset
- Performance-focused and target-driven
- Thinks like a brand custodian
- Comfortable with accountability and ownership
- Balances analytical thinking with creative execution
Perks & Benefits
- Paid leaves and public holidays
- Festival bonuses
- Medical insurance coverage
- Performance-based incentives
- Exclusive employee jewellery discounts
- Career growth opportunities
- Training and development support
- Positive and supportive work culture
Apply Now
Email your resume to: [email protected]
Job Types: Full-time, Permanent
Benefits:
Cell phone reimbursement
Flexible schedule
Health insurance
Life insurance
Paid sick time
Paid time off
Provident Fund
Pay: ₹25,000.00 - ₹40,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Provident Fund
Work Location: In person
