About the Role:
- Execute marketing campaigns end-to-end on a daily basis - setting up, scheduling, and
dispatching across SMS, WhatsApp, email, and push channels with accuracy and speed.
- Maintain detailed, structured records of every campaign run - including audience
segments, message variants, send times, and outcomes, so that nothing is lost or
ambiguous in the audit trail.
- Work closely with the content and design team to give campaign briefs, refine them, test
with real users, and finally test and execute them with high accuracy.
- Analyse the result of each campaign, get learnings, and report them, with clear insights
and next steps.
- Maintain the marketing calendar, ensuring that marketing campaigns get created
accurately and executed on time.
- Identify recurring friction points in the execution workflow and propose or help implement
process improvements, checklists, or alerts to reduce manual error.
What We Expect From You:
- A methodical, process-first approach — you follow steps precisely,
document everything, and treat shortcuts as a risk .
- Strong attention to detail — you catch discrepancies in audience lists, message
content, or scheduling parameters before they go out, not after.
- A collaborative instinct — you ask the right questions when a brief is
unclear rather than making assumptions, and you loop in stakeholders
early when something looks off.
- A structured mindset around error prevention — you naturally think in terms of
checklists, version control, and confirmation steps.
Must Haves:
- Proficiency in Excel or Google Sheets - for managing audience lists, tracking
campaign logs, and maintaining execution records.
- Demonstrated experience in a high-volume, process-driven operations or execution
role.
- Excellent record-keeping habits - can maintain a clean, auditable log of all work done
with zero ambiguity.
- Ability to follow detailed SOPs precisely and raise a flag when something deviates
from the defined process.
- Good written communication skills in English - for coordination with internal teams
and documenting execution notes.
Good to have:
- Familiarity with any marketing tool like Clevertap, Moengage, Hubspot or Raven is preferred.
