We are looking for an experienced and data-driven Performance Marketing Manager to lead paid marketing campaigns across multiple digital platforms. The ideal candidate should have expertise in planning, executing, and optimizing campaigns that drive leads, sales, and measurable business growth while ensuring the best possible return on ad spend (ROAS).
Key Responsibilities
- Plan, execute, and optimize paid campaigns on Meta (Facebook & Instagram), Google Ads, and other relevant platforms.
- Develop performance marketing strategies focused on lead generation, conversions, and revenue growth.
- Manage campaign budgets efficiently and optimize for ROAS, CPA, CPL, and overall campaign performance.
- Monitor, analyze, and report campaign performance using GA4, Google Tag Manager, Meta Pixel, and other analytics tools.
- Conduct audience research, competitor analysis, keyword research, and A/B testing to improve campaign results.
- Collaborate with the creative, content, and web development teams to create high-performing campaigns and landing pages.
- Ensure accurate conversion tracking, remarketing setup, and campaign attribution.
- Stay updated with the latest digital marketing trends, platform updates, and industry best practices.
- Mentor junior team members and manage multiple client accounts effectively.
Requirements
- 4–6 years of hands-on experience in Performance Marketing.
- Strong expertise in Meta Ads Manager, Google Ads, GA4, Google Tag Manager, and Meta Pixel.
- Proven experience in managing high-budget campaigns with measurable results.
- Excellent analytical, reporting, and campaign optimization skills.
- Strong understanding of conversion tracking, audience targeting, and performance metrics.
- Ability to manage multiple projects while meeting deadlines.
- Excellent communication, leadership, and problem-solving skills.
Pay: From ₹25,000.00 per month
Work Location: In person
