Position : Digital Marketing Manager
Company: AdPulse Digital Pvt. Ltd.
Location: Hyderabad (On-Site)
Experience: 8–12 Years
Employment Type: Full-Time
About AdPulse Digital
AdPulse Digital Pvt. Ltd. is a fast-growing digital marketing agency helping brands scale through performance marketing, SEO, social media marketing, content strategy, and digital transformation. We work with clients across industries including Education, Real Estate, Healthcare, Finance, and E-commerce.
Role Overview
We are looking for an experienced and strategic Digital Marketing Manager to lead our digital marketing function. The ideal candidate should have strong expertise in SEO, Social Media Marketing, Google Ads, and Digital Strategy, along with proven experience in managing and mentoring a team of digital marketing specialists.
This role requires a balance of strategic thinking, client-focused execution, team leadership, and performance-driven marketing.
Key Responsibilities
Digital Strategy & Growth
- Develop and execute comprehensive digital marketing strategies aligned with client and business objectives.
- Identify growth opportunities across SEO, social media, paid advertising, content marketing, and conversion optimization.
- Create quarterly and annual digital marketing roadmaps for clients and internal brands.
- Analyze market trends, competitor activities, and emerging digital opportunities.
SEO Management
- Lead on-page, off-page, local SEO, and technical SEO initiatives.
- Drive organic traffic growth, keyword rankings, and lead generation.
- Oversee SEO audits, content strategy, backlink acquisition, and website optimization.
- Work closely with content and development teams to improve search visibility.
Performance Marketing
- Plan, launch, and optimize Google Ads campaigns across Search, Display, YouTube, Performance Max, and Remarketing.
- Manage campaign budgets and improve ROI, CPL, CPA, and conversion rates.
- Monitor campaign performance and provide actionable recommendations.
Social Media Marketing
- Define and execute social media strategies across LinkedIn, Instagram, Facebook, YouTube, and emerging platforms.
- Guide creative teams on content themes, campaigns, and brand positioning.
- Drive audience growth, engagement, lead generation, and brand awareness.
Team Leadership
- Lead and manage a team of SEO Specialists, Social Media Executives, Content Writers, Designers, and Performance Marketers.
- Allocate resources, set KPIs, and ensure timely project delivery.
- Conduct regular performance reviews, mentoring, and skill development sessions.
- Foster a culture of innovation, accountability, and continuous improvement.
Analytics & Reporting
- Monitor and report on key marketing KPIs and campaign performance.
- Utilize Google Analytics 4 (GA4), Google Search Console, Looker Studio, SEMrush, Ahrefs, and other analytics platforms.
- Present performance reports, insights, and growth recommendations to management and clients.
Required Skills & Qualifications
- 8–12 years of experience in Digital Marketing.
- Strong hands-on expertise in:
- SEO (Technical, On-Page & Off-Page)
- Google Ads
- Social Media Marketing
- Content Strategy
- Google Analytics (GA4)
- Conversion Rate Optimization (CRO)
- Proven experience managing digital marketing teams.
- Strong understanding of lead generation and performance marketing.
- Experience handling multiple client accounts and marketing campaigns.
- Excellent analytical, leadership, communication, and presentation skills.
- Ability to translate business objectives into measurable marketing strategies.
Preferred Qualifications
- Any degree.
- Agency-side experience will be highly preferred.
What Success Looks Like
- Consistent growth in organic traffic and search rankings.
- Improved lead generation and campaign ROI.
- High-performing social media presence for clients.
- Effective team management and project delivery.
- Strong client retention and satisfaction.
Why Join AdPulse Digital?
- Opportunity to lead high-impact digital campaigns.
- Work with diverse brands across multiple industries.
- Fast-paced growth environment with leadership exposure.
- Freedom to experiment, innovate, and build scalable marketing strategies.
Pay: ₹100,000.00 - ₹125,000.00 per month
Work Location: In person
