Roles and Responsibilities:
- Conduct research on current trends and audience preferences.
- Create and implement social media strategy to align with business goals
- Generate impactful and meaningful content on all social media platforms. It encompasses areas such as writing and editing social media posts, growing customer engagement, and supporting social media campaigns
- Set definite objectives and report on social media Return on Investment (ROI)
- Crafting out social media content and plans that are in alignment with the company’s brand identity
- Produce, edit, distribute and share engaging content on a regular basis (e.g. original text, photos, videos, and news)
- Collaborate with marketing, sales, and customer service teams to ensure brand consistency
- Lead and promote social influencer programs, while regularly attending social influencer events
- Interact with followers, reply to queries promptly, and monitor customer feedback
- Supervise social media accounts’ posts to ensure the design and brand consistency
- Recommend and implement new initiatives to develop brand awareness such as promotions, events, and contests
- Monitor search, social, and content metrics
- Use web analytical tools such as Google Analytics, and Facebook Insights to monitor and evaluate the company’s social media presence and performance
- Recommend proposals to tweak the social media marketing strategy for optimal results
- Prepare periodical reports on social media marketing efforts for the Digital Marketing Lead
- Keep updated on the best practices and emerging trends in social media
- thorough knowledge of SEO & GEO
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: In person
