We are hiring a Marketing Analytics & Attribution Specialist to help us understand exactly which marketing channels drive our sales and revenue.
Our business invests in multiple acquisition channels including Google Ads, Meta Ads, Email Marketing, SEO, Affiliate Marketing, Organic Social, and Referral Marketing. We are looking for someone who can build and maintain a reliable tracking system that accurately attributes every conversion to its correct source.
This role is ideal for someone with strong expertise in GA4, Google Tag Manager, Shopify, and conversion attribution.
Key Responsibilities
- Configure, audit, and maintain Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Ensure accurate tracking of purchases, leads, and customer journeys.
- Identify which marketing channels generate conversions and revenue.
- Validate attribution across:
- Google Ads
- Facebook & Instagram Ads
- Email Marketing
- Organic Search (SEO)
- Affiliate Marketing
- Direct Traffic
- Referral Traffic
- Organic Social
- Implement and troubleshoot tracking pixels, events, and enhanced ecommerce tracking.
- Create dashboards and reports that provide clear insights into marketing performance.
- Monitor data quality and resolve discrepancies between advertising platforms and GA4.
- Collaborate with developers and the marketing team to ensure tracking remains accurate after website updates.
Required Skills
- 5–7 years of experience in marketing analytics, web analytics, or conversion tracking.
- Advanced knowledge of Google Analytics 4 (GA4).
- Strong hands-on experience with Google Tag Manager (GTM).
- Experience implementing conversion tracking on Shopify websites.
- Understanding of attribution models, UTM parameters, and ecommerce reporting.
- Experience auditing tracking implementations and resolving data issues.
- Strong analytical and problem-solving skills.
- Excellent communication and reporting abilities.
Preferred Qualifications
- Experience with server-side tracking.
- Knowledge of Meta Pixel and Conversions API.
- Experience with Looker Studio dashboards.
- Familiarity with Google Merchant Center.
- Experience working with Shopify-based international eCommerce brands.
- Previous experience in fashion, apparel, or retail eCommerce is a plus.
Pay: ₹11,297.37 - ₹43,051.65 per month
Application Question(s):
- Do you have hands-on experience with Google Analytics 4 (GA4)?
- Have you configured Google Tag Manager (GTM) without external support?
- Have you implemented conversion tracking for a Shopify eCommerce website?
- Have you created dashboards or reports to measure marketing attribution and channel performance?
- Have you worked with an international eCommerce company?
Work Location: Remote
