Position: Digital Marketing Specialist
Location: Zirakpur
Employment Type: Full-Time
Department: Marketing
Key Responsibilities
- Plan and execute digital marketing campaigns across Google Ads and Meta (Facebook & Instagram)
- Manage and optimize paid media budgets to maximize ROI.
- Develop engaging content and creatives aligned with brand tone and campaign goals.
- Oversee SEO, SEM, email marketing, and social media strategies to increase organic reach and engagement.
- Analyze campaign performance using tools like Google Analytics, Meta Business Suite, and Search Console.
- Collaborate with design and web teams to improve landing pages and conversion funnels.
- Conduct competitor research and market trend analysis.
- Manage social media calendars, influencer collaborations, and online community engagement.
- Prepare and present performance reports, insights, and data-driven recommendations.
Required Skills & Qualifications
- Bachelor’s degree.
- 2–4 years of experience in digital marketing or performance marketing.
- Hands-on experience with Google Ads, Meta Ads Manager, SEO tools (Ahrefs, SEMrush, etc.), and analytics platforms.
- Strong understanding of social media algorithms, keyword optimization, and A/B testing.
Job Types: Full-time, Permanent
Pay: ₹22,000.00 - ₹30,000.00 per month
Work Location: In person
