Support the S2W Media marketing team by owning performance-driven campaigns across paid search, paid social, SEO & GEO/LLMs optimisation, and marketing automation. Drive ongoing channel and campaign execution, with a strong emphasis on reporting, collaboration, and proactive optimization.
- Plan, launch, and optimize paid search (Google/Bing) and paid social (LinkedIn, Meta) campaigns focused on lead generation and brand awareness.
- Execute segmented email marketing automation in HubSpot and Zoho, integrating audience targeting strategies and nurture flows.
- Manage all aspects of campaign setup, tracking, and reporting within HubSpot, ensuring best practices for automation and lead management.
- Collaborate cross-department with Event, Content, Data, and Product teams to ensure campaign assets, creativity, and tracking are aligned and consistent.
- Optimise SEO strategies that ensure strong organic visibility and user engagement along with GEO/LLMs best practice.
- Develop and maintain regular reports on paid channel, email, and automation KPIs, providing insights for ongoing optimization.
- Proactively identify process and asset improvements to increase effectiveness and efficiency of digital campaigns.
- Manage and optimize budgets for paid acquisition channels including paid search and paid social, ensuring spend aligns with performance goals and delivers efficient ROI.
- Highly proactive, thrives in a cross-team environment, able to initiate and suggest improvements independently.
- Strong reporting and analytical skills; comfortable with data-driven decision making.
- Expertise in paid channel management (search/social), campaign analytics, and automation tools (HubSpot, Zoho).
- Demonstrates strong collaboration and alignment skills across marketing and product teams.
- Brings a test-and-learn mindset to channel and asset optimization
- Communicates clearly, document process, spot issues, and surface solutions.
- A positive attitude is essential, with a proactive, can-do mindset.
- Must be a strong team player who collaborates effectively across departments and different Geos.
Requirements
- 4+ years’ experience in hands-on digital/paid media roles;
- B2B experience is essential.
- Expert HubSpot User
- Expert Email Marketing & Automation platforms User (HubSpot essential; Zoho Campaigns, Similar)
- CMS management nice to have (HubSpot or similar)
- Results-Oriented & Analytical
Reports to Marketing Director
Remote Opportunity
