Key Responsibilities
- Campaign Management
- Build and execute paid acquisition campaigns across channels like Google Ads, Facebook Ads, SEM, and display networks.
- Data Analysis
Monitor KPIs (CTR, CPA, ROI) using tools like Google Analytics, and optimize campaigns based on insights.
Develop bidding strategies, allocate budgets efficiently, and ensure campaigns meet ROI targets.Work with creative, product, and sales teams to align campaigns with business goals.Stay updated on digital marketing innovations, new ad formats, and evolving consumer behavior. Required Skills & Qualifications
- Cross-Team Collaboration
- Trend Monitoring
- Education: Bachelor’s or Master’s in Marketing, Business, Economics, or related fields.
- Technical Skills: Proficiency in Google Ads, Facebook Ads Manager, SEO/SEM, and analytics tools.
- Analytical Ability: Strong quantitative skills to interpret campaign data and identify growth opportunities.
- Communication: Ability to present insights clearly and collaborate across departments.
- Experience: Proven track record in scaling acquisition campaigns and improving ROI.
Role ComparisonPositionFocus AreaKey DeliverablesPerformance Marketing ManagerStrategy & executionScaling acquisition campaigns, ROI optimizationPerformance Marketing SpecialistTactical executionRunning campaigns, analyzing KPIs, managing budgetsPerformance Marketing AnalystData insightsReporting, dashboards, identifying performance issues Risks & Challenges
- High dependency on ad platforms: Algorithm changes in Google or Meta can impact performance.
- Budget misallocation: Poor bidding strategies can lead to wasted spend.
- Data overload: Without clear KPIs, teams may misinterpret analytics.
- Market saturation: Rising competition increases cost per acquisition (CPA).
Job Types: Full-time, Freelance, Permanent
Pay: ₹30,000.00 - ₹80,000.00 per month
Work Location: In person
