Location: Shivaji Nagar, Pune (Work from Office)
About Propacity
Propacity is a technology-driven real estate sales and marketing company that partners with leading developers to simplify the home-buying journey. We combine market expertise, digital innovation, and customer-centric solutions to help clients make informed real estate decisions while delivering exceptional sales outcomes for our partners.
At Propacity, we believe in leveraging technology, data, and creative marketing to transform the way real estate is bought and sold. Our team works in a fast-paced, collaborative environment where innovation, ownership, and continuous learning are encouraged.
Whether it's performance marketing, content creation, or customer engagement, every team member plays a vital role in building impactful campaigns and delivering measurable business results.
About the Role
We are looking for a results-driven Performance Marketing Executive to plan, execute, and optimize digital advertising campaigns across multiple platforms. The ideal candidate should have hands-on experience in paid media, data analysis, campaign optimization, and lead generation with a strong focus on achieving business goals.
If you're passionate about scaling campaigns, improving ROI, and making data-driven decisions, we'd love to hear from you.
Key Responsibilities
- Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other relevant platforms.
- Generate high-quality leads while maintaining target CPL and maximizing ROI.
- Monitor daily campaign performance and make data-driven optimizations.
- Conduct A/B testing on creatives, ad copy, audiences, and landing pages.
- Manage campaign budgets and ensure efficient allocation of marketing spend.
- Set up and monitor conversion tracking using Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager (GTM), and other tracking tools.
- Analyze campaign performance and prepare weekly/monthly reports with actionable insights.
- Perform audience research, remarketing, and lookalike audience creation.
- Collaborate with the content, design, and sales teams to improve campaign performance and lead quality.
- Stay updated with the latest digital marketing trends, platform updates, and industry best practices.
Requirements
- 2–5 years of hands-on experience in Performance Marketing.
- Strong experience with Meta Ads Manager and Google Ads.
- Good understanding of GA4, GTM, Meta Pixel, and conversion tracking.
- Experience in lead generation campaigns and campaign optimization.
- Strong analytical skills with the ability to interpret campaign data.
- Knowledge of audience segmentation, retargeting, and conversion optimization.
- Proficiency in Excel or Google Sheets for reporting and analysis.
- Excellent communication and problem-solving skills.
Preferred Qualifications
- Experience in the Real Estate industry is a plus.
- Familiarity with CRM platforms and lead management.
- Knowledge of landing page optimization and conversion rate optimization (CRO).
- Google Ads and Meta certifications are an added advantage.
Key Performance Indicators (KPIs)
- Qualified Leads Generated
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Click-Through Rate (CTR)
- Cost Per Click (CPC)
- Conversion Rate
- Campaign ROI
- Lead Quality and Sales Conversion Support
What We're Looking For
- Someone who thinks beyond launching ads and focuses on business outcomes.
- A data-driven marketer who continuously tests, learns, and optimizes.
- Strong ownership and accountability for campaign performance.
- Ability to work collaboratively in a fast-paced environment.
- Curiosity to experiment with new strategies, creatives, and digital marketing tools.
Pay: ₹35,000.00 - ₹45,000.00 per month
Benefits:
- Paid sick time
- Paid time off
- Provident Fund
Application Question(s):
- How many years of experience do you have in performance management?
- What is your current CTC in hand monthly?
- What is your expected monthly in hand salary?
- Do you have any experience in real estate?
- How many days of notice period?
Work Location: In person
