Job Description – Digital Marketing Executive
Position: Digital Marketing Executive
Department: Corporate Marketing
Location: Ovum Corporate Office, Bengaluru
Industry: Healthcare / Hospital
Experience: 2–5 Years (Hospital Experience Mandatory)
Job Summary
Ovum Hospitals is looking for a creative and performance-driven Digital Marketing Executive with mandatory hospital/healthcare industry experience. The candidate will be responsible for planning, executing, and optimizing digital marketing campaigns to enhance brand visibility, generate patient leads, and support business growth across all Ovum Hospital units.
Key Responsibilities
- Plan and execute digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and YouTube.
- Manage and optimize the hospital's website, ensuring SEO best practices and regular content updates.
- Develop and implement SEO and SEM strategies to improve website traffic and search rankings.
- Create and manage social media content calendars for all hospital branches.
- Coordinate with doctors, clinical departments, and management to create healthcare awareness campaigns.
- Generate and manage patient lead campaigns for specialties such as IVF, Obstetrics & Gynaecology, Pediatrics, Neonatology, Fertility, and Women's Health.
- Monitor campaign performance and optimize based on ROI, CPC, CTR, and lead conversions.
- Manage email marketing and WhatsApp marketing campaigns.
- Coordinate with creative designers, content writers, and external agencies for marketing materials.
- Analyze website traffic and digital campaign performance using Google Analytics and other reporting tools.
- Prepare weekly and monthly digital marketing performance reports.
- Stay updated with the latest digital marketing trends and healthcare marketing strategies.
- Support branding initiatives, events, health camps, and promotional activities across all Ovum Hospital units.
Required Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Business Administration, Mass Communication, or a related field.
- Digital Marketing Certification is preferred.
- 2–5 years of experience in Digital Marketing within a Hospital or Healthcare organization (Mandatory).
- Hands-on experience with:
- Google Ads
- Meta Ads Manager (Facebook & Instagram)
- SEO & SEM
- Google Analytics
- Google Search Console
- Social Media Marketing
- Email Marketing
- Lead Generation Campaigns
- Basic understanding of WordPress or CMS platforms is an added advantage.
Required Skills
- Healthcare Digital Marketing
- Performance Marketing
- Google Ads
- Meta Ads
- SEO & SEM
- Social Media Management
- Content Planning
- Website Management
- Lead Generation
- Google Analytics
- Campaign Optimization
- Data Analysis
- Excellent Communication Skills
Preferred Candidate Profile
- Mandatory experience in a Hospital or Healthcare organization.
- Strong understanding of patient acquisition strategies.
- Experience in promoting healthcare services through digital platforms.
- Ability to work independently and coordinate with multiple hospital units.
- Creative mindset with excellent analytical and problem-solving skills.
Location: Ovum Corporate Office, Bengaluru
This role is ideal for candidates with hospital digital marketing experience who can drive patient engagement, strengthen the Ovum Hospitals brand, and generate measurable business growth through digital channels.
share CV to - [email protected]
Pay: ₹10,217.96 - ₹33,848.53 per month
Benefits:
Work Location: In person
