Key Responsibilities
- Plan, launch, and manage campaigns on Meta Ads (Facebook/Instagram) and Google Ads (Search, Display, Performance Max, YouTube)
- Conduct keyword research, audience targeting, and competitor analysis
- Write and test ad copy, headlines, and creative briefs in coordination with the design team
- Monitor daily performance (CTR, CPC, CPA, ROAS) and optimise budgets, bids, and targeting
- A/B test creatives, audiences, and landing pages to improve conversion rates
- Track conversions via Meta Pixel, Google Tag Manager, and GA4
- Prepare weekly/monthly performance reports with clear insights and recommendations
- Manage ad budgets responsibly and flag any changes for approval before implementation
- Stay current with platform updates, ad policies, and industry best practices
Requirements
- 1–3 years of hands-on experience running Meta Ads and Google Ads campaigns
- Working knowledge of Google Analytics (GA4), Meta Business Suite, and Google Ads Manager
- Strong analytical skills — comfortable reading data and translating it into action
- Basic understanding of landing pages, conversion tracking, and funnels
- Good written English for ad copy and client-facing reporting
- Google Ads / Meta Blueprint certification is a plus (not mandatory)
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
