Company Introduction
Founded in 2009, KKBC is a leading B2B tech marketing agency dedicated to inspiring brands through innovative strategies and creative communication. With services ranging from media planning and digital management to brand research and public relations, we operate across APAC, EMEA, and North America, offering significant career growth opportunities.
As a global, location-free company, we embrace the diverse cultural contributions of our teams across multiple countries, leveraging these perspectives to meet both local and international market needs. At KKBC, we value our team as our greatest asset and are committed to providing a dynamic environment where employees can excel and contribute to our mission of creating inspiring brands worldwide.
Role Introduction
As our Biddable Media Specialist, you’ll be the mastermind behind driving performance through paid media channels. You’ll manage and optimize biddable media campaigns across platforms like Google Ads, LinkedIn, Facebook, and other paid social channels.
Key Responsibilities:
- Develop, manage, and execute comprehensive paid search strategies across platforms like Google Ads, Bing Ads, and other relevant PPC channels.
- Conduct in-depth keyword research and analysis to identify high-performing keywords and create effective bidding strategies.
- Collaborate with the digital marketing team to align paid search strategies with overall marketing goals and campaigns.
- Create compelling and relevant ad copy, ensuring alignment with targeted keywords and audience segments.
- Optimize ad creatives, landing pages, and user experience to maximize click-through rates (CTR) and conversion rates (CVR).
- Manage and allocate campaign budgets effectively to ensure maximum ROI.
- Monitor daily and monthly budgets, adjusting bids and strategies as needed to meet performance goals.
- Use analytics tools (Google Analytics, Google Ads, etc.) to track, measure, and report on campaign performance.
- Analyze data to identify trends, insights, and areas for improvement.
- Provide regular performance reports to stakeholders, including campaign metrics such as CPC, CPA, ROAS, and overall ROI.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in managing paid search campaigns, with a strong track record of success.
- Expertise in Google Ads, Bing Ads, and other PPC platforms.
- Proficiency in Google Analytics and other performance-tracking tools.
- Strong analytical skills and the ability to interpret data and provide actionable insights.
- Excellent communication and collaboration skills.
- Google Ads Certification is a plus.
NOTE about this job:
1. This is a freelance contract based on a remote setting, we don't have any plan to offer you a full-time position for this role.
2. Only experienced and relevant candidates will proceed.
3. Project length: 6-12 months.
5. Be flexible to follow our daily operations (Day Shift: Monday to Friday) for 8 hours per day.
Pay: ₹295.00 - ₹310.00 per hour
Application Question(s):
- Can you join immediately?
- How do you manage a freelance-remote role independently?
- We offer a maximum of Rs. 310 per hour for this role. Do you agree with the budget?
Education:
Experience:
- Google Ads: 4 years (Required)
- Social Media Ads: 4 years (Required)
Work Location: Remote
