Job Title: Google Ads & Digital Marketing Executive
Department: Marketing
Location: Ghaziabad, UP
Employment Type: Full-Time
Job Summary
We are looking for a results-driven Google Ads & Digital Marketing Executive to plan, execute, and optimize online marketing campaigns. The ideal candidate should have hands-on experience in Google Ads, lead generation, website management, SEO, and performance marketing to increase brand visibility and generate quality leads.
Key Responsibilities:
- Create, manage, and optimize Google Ads campaigns (Search, Display, Video, and Performance Max).
- Conduct keyword research and competitor analysis.
- Monitor campaign performance and improve ROI through continuous optimization.
- Track conversions and prepare campaign performance reports.
Digital Marketing
- Plan and execute digital marketing strategies to increase brand awareness and lead generation.
- Manage social media advertising campaigns across platforms such as Facebook, Instagram, and YouTube.
- Create and optimize landing pages for better conversion rates.
- Coordinate with content and design teams for ad creatives and promotional campaigns.
SEO & Website Management
- Perform on-page and off-page SEO activities.
- Monitor website performance and suggest improvements.
- Update website content, blogs, service pages, and promotional offers.
- Ensure website is optimized for user experience and search engine rankings.
Google Business Profile (GMB)
- Manage and optimize Google Business Profile listings.
- Monitor reviews and ratings and ensure timely responses.
- Improve local search visibility and online reputation.
Analytics & Reporting
- Track website traffic, lead generation, and campaign performance using Google Analytics, Search Console, and other marketing tools.
- Prepare weekly and monthly performance reports.
- Analyze data and provide recommendations for marketing improvements.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 1–3 years of experience in Google Ads and Digital Marketing.
- Strong knowledge of Google Ads, Google Analytics, Google Search Console, and SEO.
- Experience with Meta Ads (Facebook & Instagram Ads) is preferred.
- Understanding of lead generation and conversion optimization.
- Excellent analytical and communication skills.
Preferred Experience
- Experience in healthcare, aesthetic clinics, skin & hair clinics, or service-based industries.
- Google Ads Certification is an added advantage.
Salary
As per industry standards and candidate experience.
Performance Expectations
- Generate quality leads at an optimized cost.
- Improve website traffic and search engine rankings.
- Achieve campaign ROI targets and conversion goals.
- Enhance online brand visibility and engagement.
Pay: ₹10,000.00 - ₹30,000.00 per month
Work Location: In person
