We are looking for a creative, analytical, and result-oriented Digital Marketing Executive to join our marketing team. The candidate will be responsible for planning and executing digital marketing activities, managing online campaigns, improving brand visibility, generating leads, and supporting the company's overall digital growth.
The ideal candidate should have a good understanding of digital marketing channels, strong communication skills, and a willingness to learn and experiment with new marketing strategies.
Key Responsibilities Digital Marketing
- Plan and execute digital marketing campaigns across various online platforms.
- Develop and implement strategies to increase brand awareness, website traffic, engagement, and lead generation.
- Manage and optimize digital marketing activities based on campaign performance.
- Conduct competitor and market research to identify new opportunities.
Social Media Marketing
- Manage and maintain company social media accounts.
- Plan and coordinate social media content and posting schedules.
- Monitor audience engagement, comments, messages, and online interactions.
- Track social media performance and prepare regular reports.
SEO & Website Marketing
- Support SEO activities including keyword research, on-page optimization, and content optimization.
- Monitor website traffic, rankings, and other SEO performance metrics.
- Coordinate with content and development teams for website improvements.
- Identify opportunities to improve organic visibility and website performance.
Paid Marketing
- Assist in planning and managing paid advertising campaigns on platforms such as Google Ads and Meta Ads.
- Monitor campaign performance, budgets, leads, conversions, and ROI.
- Make data-driven recommendations to improve campaign performance.
Content & Lead Generation
- Coordinate with content and creative teams to develop digital marketing materials.
- Support lead generation campaigns through social media, search engines, email, and other digital channels.
- Track and manage leads generated through digital campaigns.
- Follow up on campaign performance and identify areas for improvement.
Analytics & Reporting
- Monitor key digital marketing metrics and campaign performance.
- Prepare weekly and monthly digital marketing reports.
- Analyze data from platforms such as Google Analytics, Google Search Console, Meta Business Suite, and advertising platforms.
- Provide actionable insights based on campaign results.
Required Skills
- Good understanding of digital marketing concepts and platforms.
- Basic knowledge of SEO, SEM, social media marketing, and paid advertising.
- Familiarity with Google Analytics and Google Search Console.
- Good communication and content coordination skills.
- Analytical and problem-solving mindset.
- Ability to manage multiple tasks and meet deadlines.
- Willingness to learn new digital marketing tools and trends.
- Good teamwork and coordination skills.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Candidates with a certification in Digital Marketing will have an added advantage.
- Experience: 1–3 years of relevant experience preferred.
- Freshers with strong digital marketing knowledge and relevant certifications/projects may also be considered.
Key Performance Indicators (KPIs)
- Website traffic and organic growth
- Lead generation and conversion
- Social media engagement and growth
- SEO ranking improvements
- Paid campaign performance and ROI
- Cost per lead and campaign efficiency
- Overall digital brand visibility
Pay: ₹15,000.00 - ₹20,000.00 per month
Work Location: In person
