Social Media & PR Executive
Location: Kolkata | On-site
Employment Type: Full-time
About the Role
We are looking for a smart, confident and creative Social Media & PR Executive who can become the voice and face of our brand across social media, digital content and PR initiatives.
This is not a conventional social media posting role. You will be involved in research, content ideation, social media campaigns, customer interactions, podcast hosting, interviews and brand communication.
The ideal candidate is naturally curious, communicates exceptionally well, understands how people consume content online and is comfortable stepping in front of the camera.
Key Responsibilities
Social Media & Content
- Research industry trends, audiences, competitors and emerging social media formats.
- Develop creative and engaging content ideas for Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
- Develop concepts for Reels, videos, posts, stories, campaigns and other digital content.
- Participate in developing and executing social media campaigns.
- Identify trending topics, conversations and opportunities relevant to the brand.
- Work with designers, video editors and marketing teams to turn ideas into compelling content.
- Maintain consistency in brand voice, messaging and visual communication.
Podcast & Video Content
- Host and participate in podcasts, interviews, reels and other video content.
- Interview customers, industry professionals, business owners and other relevant personalities.
- Research guests and prepare insightful questions and discussion points.
- Represent the brand confidently and professionally in front of the camera.
- Develop ideas for recurring video/podcast series.
PR & Brand Communication
- Research potential PR opportunities, relevant publications, influencers and industry platforms.
- Assist in developing PR stories, announcements and brand communication.
- Identify interesting customer stories, business stories and industry developments that can be converted into content.
- Support influencer, media and community outreach initiatives.
- Help strengthen the brand's visibility and public presence.
Marketing & Growth
- Generate creative ideas that can contribute to brand awareness, engagement and lead generation.
- Understand the relationship between content, branding, audience psychology and sales.
- Work closely with the marketing team to convert content opportunities into measurable business outcomes.
- Monitor social media performance and use insights to improve future content.
What We're Looking For
- Excellent communication skills — both written and verbal.
- Smart, articulate and confident personality.
- Strong interest in social media, digital culture and content creation.
- Excellent research and information-gathering skills.
- Strong creative thinking and content ideation ability.
- Comfortable speaking in front of a camera and hosting podcasts/interviews.
- Good understanding of social media platforms and their content formats.
- Good understanding of branding and brand communication.
- Basic understanding of sales and marketing principles.
- Quick learner with the ability to understand new industries and topics quickly.
- Ability to ask intelligent questions and conduct meaningful conversations.
- Strong sense of what makes content interesting, relevant and shareable.
- Proactive attitude — someone who can bring ideas rather than simply wait for instructions.
Ideal Candidate
You could be a strong fit if you are someone who:
Researches like a journalist.
Thinks like a marketer.
Creates like a content creator.
Communicates like a PR professional.
And presents like a host.
Prior experience in social media, content creation, PR, journalism, mass communication, digital marketing, media, advertising or brand marketing will be an advantage.
Freshers with exceptional communication skills, creativity, digital awareness and confidence may also be considered.
What You'll Get to Do
- Build and execute real social media campaigns.
- Host podcasts and interview interesting people.
- Develop original content concepts.
- Interact directly with customers and industry professionals.
- Work closely with marketing and branding teams.
- Build a visible digital presence for the brand.
- Learn practical social media, content marketing, PR, branding and performance marketing.
If you are someone who is always curious about people, trends, brands and stories — we'd like to meet you.
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
- Work from home
Work Location: In person
