Customer
The Customer Team empowers organizations to build deeper relationships with customers through innovative strategies, advanced analytics, GenAI, transformative technologies, and creative design. We enable Deloitte client service teams to enhance customer experience and drive sustained growth and customer value creation and capture, through customer and commercial strategies, digital product and innovation, marketing, commerce, sales, and service. We are a team of strategists, data scientists, operators, creatives, designers, engineers, and architects, balancing business strategy, technology, creativity, and ongoing managed services to help solve the biggest problems that impact customers, partners, constituents, and the workforce. We also offer Business Process as a Service, enabling organizations to streamline operations and achieve greater efficiency through scalable, technology-enabled managed insights that guide ongoing transformation and operational excellence.
Level: Marketing Ops-Operations Vice President or equivalent
Work you’ll do:
- Define and execute the marketing operations roadmap for BPaaS offerings.
- Establish a scalable operating model covering campaign planning, content production, activation, measurement, and continuous improvement.
- Translate business priorities into annual and quarterly marketing plans, integrated activation calendars, and resource requirements.
- Identify opportunities to improve efficiency through automation, standardization, analytics, and GenAI-enabled operations.
- Lead end-to-end campaign operations, including intake, prioritization, planning, production, activation, handoffs, and performance reporting.
- Build campaign playbooks for BPaaS and managed-services motions, including industry-specific and solution-led campaigns.
- Lead the content operating model from demand identification through creation, review, approval, publication, reuse, localization, and retirement.
- Partner with technology and platform teams on roadmap prioritization, integrations, testing, adoption, and ongoing support.
- Manage delivery of marketing and growth-support activities across multiple key accounts, ensuring alignment to account plans, client priorities, sales pursuits, and practice objectives.
- Translate leadership priorities into actionable growth initiatives across priority accounts, industries, offerings, and markets.
- Manage delivery of marketing and growth-support activities across multiple key accounts, ensuring alignment to account plans, client priorities, sales pursuits, and practice objectives.
- Provide executive-level mentorship and sponsorship to Managers, strengthening their leadership capabilities, broadening their practice and account perspectives, and building a strong pipeline of future marketing operations and practice growth leaders.
Location: Hyderabad/ Chennai
Education: UG - Any Graduate - Any Specialization - Any Postgraduate
Experience: Overall 20+ yrs
The team:
Our Digital Foundry Operate & Innovations (DFO&I) team partners with organizations to rapidly design, build, and scale digital products and experiences that drive business growth and elevate customer engagement. As a multidisciplinary group of strategists, designers, engineers, and operations specialists, we deliver end-to-end solutions—from initial concept and agile development to ongoing digital operations—enabling clients to experiment, iterate, and scale digital initiatives with confidence and agility. We support clients across domains such as strategy, commerce, marketing, sales, and service, helping them realize their digital ambitions through flexible, scalable teams. Our expertise spans the full digital lifecycle, including customer research, experience design, platform development, content production, and marketing automation. By bridging the gap between strategy and execution, we empower organizations to achieve measurable outcomes and deliver exceptional customer experiences in an ever-evolving digital landscape.
Required Qualifications
- Significant experience in marketing operations, campaign operations, content operations, demand generation, marketing technology, or an equivalent commercial operations discipline.
- Strong understanding of the full marketing lifecycle, from strategy and audience planning through activation, measurement, and optimization.
- Experience partnering with senior business, sales, offering, and delivery leaders.
- Experience managing distributed teams across US and global delivery locations.
- Experience operating in ambiguous, matrixed, and deadline-driven environments.
- Excellent executive communication and presentation skills, with the ability to conceptualize and tailor business and technical concepts and requirements for the relevant audiences (technical and non-technical).
- Strong leadership skills to drive cross-functional collaboration and influence stakeholders to maintain a shared vision, strategy, and focus.
- Ability to manage multiple projects and priorities simultaneously
