Greetings from WebCastle!
About Company:
We are a professional end-to-end digital transformation consulting company with offices in India, UAE, and the USA. With over 1000+ clients across the globe, we excel in web development and digital marketing. Our team consists of more than 80+ talented and creative employees spread across three countries. At WebCastle, we offer expert services including SEO, Mobile App Development, E-commerce development, and ERP development.
About Position:
We are seeking a Lead Generation Executive with a minimum of 6 months of experience in lead generation. The primary objective of this role would be to generate and qualify leads for the sales team.
Experience : 6month - 1 year
Main Responsibilities
- Research and identify potential customers (prospects) using tools like LinkedIn, Apollo, and other databases.
- Build lists based on Ideal Customer Profile and Buyer Personas.
- Reach out to prospects via cold calls, emails, and social media to introduce the company’s products or services.
- Craft relevant messages to engage prospects.
- Use frameworks like BANT (Budget, Authority, Need, Timing) to assess lead quality.
- Determine if prospects meet the criteria to become a sales-qualified lead (SQL).
- Schedule meetings or calls between qualified leads and the sales team.
- Accurately log and track all prospect interactions in the CRM.
- Maintain up-to-date records of lead status and communication history.
- Work closely with the sales team to ensure a smooth handoff of qualified leads.
- Collaborate with marketing to align on campaigns, messaging, and lead follow-up.
- Stay informed about industry trends, competitor activities, and customer needs to better tailor outreach efforts.
- Meet or exceed monthly/quarterly targets for lead generation, qualification, and appointment setting.
- Track and report to the Pre-Sales Team Lead on key performance indicators (KPIs) such as call volume, email response rates, and conversion rates.
Job Type: Full-time
Pay: ₹25,000.00 - ₹30,000.00 per month
Experience:
- total work: 1 year (Required)
Work Location: In person
