Meta Performance & E-Commerce Expert
About the Role
We are looking for a results-driven Meta Performance & E-Commerce Expert to manage and scale our online growth through Meta Ads (Facebook & Instagram) and e-commerce optimization. The ideal candidate combines strong performance marketing skills with a deep understanding of e-commerce funnels, customer acquisition, conversion optimization, and revenue growth.
Key Responsibilities
Meta Performance Marketing
- Plan, launch, manage, and optimize Facebook and Instagram advertising campaigns.
- Develop full-funnel Meta strategies for customer acquisition, retargeting, and retention.
- Conduct audience research, segmentation, and competitor analysis.
- Create and test different ad creatives, copy, audiences, placements, and offers.
- Monitor key performance metrics including ROAS, CAC, CPA, CTR, CPM, CPC, CVR, and revenue.
- Continuously optimize campaigns to improve profitability and scale.
- Manage campaign budgets and allocate spend based on performance.
- Identify opportunities to scale winning campaigns while controlling acquisition costs.
E-Commerce Growth
- Develop strategies to increase online sales, conversion rate, average order value, and customer lifetime value.
- Analyze the complete customer journey from ad click to purchase.
- Identify and resolve conversion bottlenecks across product pages, landing pages, checkout, and payment flows.
- Conduct product, pricing, offer, and promotion analysis.
- Develop strategies for upselling, cross-selling, remarketing, and repeat purchases.
- Analyze sales and customer data to identify growth opportunities.
Performance Reporting & Analytics
- Prepare regular performance reports covering advertising spend, revenue, ROAS, CAC, conversions, and profitability.
- Use data to identify trends, problems, and opportunities.
- Translate performance data into clear, actionable recommendations.
- Maintain accurate campaign and e-commerce dashboards.
Requirements
- 2–5+ years of experience in Meta Ads/performance marketing and e-commerce.
- Proven experience managing and scaling paid social campaigns with measurable revenue results.
- Strong understanding of Facebook Ads Manager, Meta Pixel, Conversions API, retargeting, and attribution.
- Hands-on experience with e-commerce platforms such as Shopify, amazon, myntra or similar platforms.
- Strong understanding of e-commerce metrics and unit economics.
- Ability to work with large datasets and make data-driven decisions.
- Strong understanding of creative testing and performance-oriented ad content.
- Excellent communication and collaboration skills.
- Ability to work independently and take ownership of performance targets.
Key Performance Indicators
Success in this role will be measured by:
- Increase in conversion rate
- Growth in average order value
- Increase in repeat purchases and customer lifetime value
- Successful scaling of profitable Meta campaigns
- Overall improvement in e-commerce profitability
Ideal Candidate
The ideal candidate is commercially minded, highly analytical, and obsessed with performance. You don't simply manage ad campaigns—you understand how advertising connects with the entire e-commerce business and know how to turn traffic into profitable revenue.
Job Type: Full-time
Experience: 2–5+ years
Department: Marketing / E-Commerce
Reports To: Head of Marketing / Growth
Pay: ₹18,000.00 - ₹25,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Internet reimbursement
- Leave encashment
- Paid sick time
- Paid time off
Work Location: In person
