About Kaarwan
Kaarwan is a platform for short, affordable, and interactive cohort-based courses for beginners and professionals in the Architecture, Engineering, Construction (AEC), and Design industry. We have designed a playbook to create quality courses that teach the most relevant industry use cases in a hands-on and interactive environment. We are among the first in India to build such a platform for the masses.
What we are looking for
1) Kaarwan's marketing team is looking for a Content Writer who understands email writing, SEO best practices, and brand-centered storytelling.
2) The ideal candidate will craft various content types—including website copy, blog posts, social media content, email campaigns, and course descriptions—that engage our target audience and strengthen our brand presence.
3) They will research industry topics and trends, optimize content for organic search, revise and edit content, and collaborate with marketers, designers, and subject matter experts to ensure brand consistency and quality.
Objectives of This
1) Role Produce high-quality content that connects with target audiences, boosts engagement, and enhances brand awareness.
2) Promote Kaarwan's mission and vision through clear, compelling, and informative content. Generate content ideas based on current industry trends, events, and market developments.
3) Increase website traffic and organic visibility by following SEO best practices. Complete writing assignments within project specifications and deadlines.
4) Support product and course marketing through blogs, emails, landing pages, and other content formats.
Responsibilities
1) Write content that promotes Kaarwan's courses, products, and services. Conduct in-depth research and communicate findings accurately and effectively.
2) Revise and edit content before publication. Stay updated on content marketing, SEO, and industry trends to improve content quality.
3) Work with content strategists and marketers to build and execute editorial calendars. Collaborate with team members to ensure consistency in branding, messaging, tone, and style.
4) Optimize content for search engines while maintaining readability and user engagement.
5) Assist in creating content for websites, blogs, social media, email campaigns, and marketing collateral.
Skills & Qualifications
1)Mandatory Bachelor's degree in Architecture (B.Arch) or Engineering (B.E./B.Tech) in Civil, Mechanical, or Electrical Engineering.
2) Excellent written communication skills with strong grammar, punctuation, and attention to detail.
3) Ability to understand and simplify technical concepts into engaging content. Strong research and analytical skills.
4) Ability to manage multiple projects and meet deadlines.
Preferred
1) Prior experience in content writing, copywriting, technical writing, or SEO content writing.
2) Familiarity with SEO principles and content optimization techniques.
3) Experience creating content for the Architecture, Engineering, Construction (AEC), Design, or Education sectors.
4) Ability to collaborate effectively and incorporate feedback. Strong storytelling and content structuring skills.
5) Portfolio of relevant writing samples.
6) Positive attitude, curiosity, and willingness to learn.
Pay: ₹20,000.00 - ₹40,000.00 per month
Benefits:
Application Question(s):
- How soon you can join? notice period?
- Whats your current ctc?
- Whats your expected ctc?
Work Location: Remote
