About Katyals Group
Katyals Group is a diversified business group operating in:
- Katyals Couture – Premium Indian Ethnic Fashion
- KOIZ – Sanitaryware, Hardware & Building Products
- Katyals Estates – Real Estate, Construction & Interior Solutions
We are building a modern, AI-driven marketing ecosystem focused on digital growth, lead generation, automation, and brand building. We are looking for a proactive and creative Senior Digital Marketing Executive who can lead end-to-end digital marketing initiatives and leverage AI tools to improve productivity and campaign performance.
Job Summary
The Senior Digital Marketing Executive will be responsible for planning, executing, and optimizing digital marketing campaigns across all business verticals. The role requires expertise in performance marketing, social media, SEO, content strategy, website management, lead generation, and marketing automation.
The ideal candidate should be comfortable using AI-powered tools to create content, improve workflows, analyze data, and scale marketing efforts.
Key ResponsibilitiesDigital Marketing Strategy
- Develop and execute monthly marketing plans for all brands.
- Build brand awareness and generate qualified leads.
- Create and manage campaign calendars.
- Plan seasonal promotions, product launches, and marketing campaigns.
- Monitor market trends and competitor activities.
Performance Marketing
- Manage Meta Ads (Facebook & Instagram).
- Manage Google Ads (Search, Display, Performance Max & YouTube).
- Optimize campaigns to maximize ROI.
- Monitor campaign budgets and performance.
- Conduct A/B testing for creatives and landing pages.
- Reduce Cost Per Lead (CPL) and improve Return on Ad Spend (ROAS).
Social Media Management
Manage platforms including:
- Instagram
- Facebook
- LinkedIn
- YouTube
- Google Business Profile
Responsibilities include:
- Content planning
- Daily posting
- Reels strategy
- Stories
- Community management
- Audience engagement
- Influencer collaboration
Content Marketing
- Develop monthly content calendars.
- Write engaging captions, blogs, and marketing copy.
- Coordinate photo and video shoots.
- Create campaign briefs for designers and videographers.
- Maintain brand consistency across all platforms.
AI-Powered Marketing
Leverage AI tools to improve efficiency and creativity, including:
- ChatGPT
- Canva AI
- CapCut AI
- Gemini
- Claude
- AI image and video generation tools
Use AI to:
- Generate content ideas
- Draft captions and blogs
- Create ad copies
- Produce scripts for reels and videos
- Improve campaign productivity
- Conduct market research
Website & E-commerce Management
Manage company websites, including:
- Shopify
- WordPress
- Landing Pages
Responsibilities:
- Product uploads
- Website content updates
- Banner management
- Basic SEO
- Conversion optimization
- Performance monitoring
SEO & Lead Generation
- Implement on-page SEO best practices.
- Conduct keyword research.
- Optimize website content.
- Improve local SEO and Google Business Profile.
- Generate organic leads through search engines.
CRM & Marketing Automation
- Manage CRM campaigns.
- Segment customer databases.
- Plan WhatsApp and email marketing campaigns.
- Coordinate lead nurturing activities.
- Maintain accurate lead records.
- Support marketing automation initiatives using platforms like n8n, Make, or Zapier.
Analytics & Reporting
- Monitor Google Analytics and Meta Ads Manager.
- Track campaign performance and KPIs.
- Prepare weekly and monthly marketing reports.
- Recommend improvements based on data insights.
Coordination
Collaborate with:
- Sales Team
- Graphic Designers
- Video Editors
- Photographers
- Website Developers
- CRM & IT Team
- External Agencies
- Influencers & Content Creators
Required SkillsPerformance Marketing
- Meta Ads
- Google Ads
- Google Analytics 4 (GA4)
- Google Tag Manager
Social Media
- Instagram Marketing
- Facebook Marketing
- LinkedIn Marketing
- YouTube Marketing
- Influencer Marketing
SEO
- On-page SEO
- Off-page SEO
- Local SEO
- Keyword Research
- Search Console
Website Platforms
Design & Content Tools
- Canva
- Adobe Photoshop (Basic)
- Adobe Illustrator (Basic)
- CapCut
- Premiere Pro (Preferred)
AI Tools
- ChatGPT
- Canva AI
- Gemini
- Claude
- CapCut AI
- AI Content & Image Generation Tools
Pay: ₹10,064.68 - ₹25,000.00 per month
Benefits:
Work Location: In person
