Job Description – Digital Marketing Executive
Company: FROODY FOODS LLP
Position: Digital Marketing Executive
Location: Hinjewadi, Pune
Salary: ₹25,000 – ₹30,000 per month
Experience: 2–5 Years
Employment Type: Full-time
About the Role
We are looking for a creative and performance-oriented Digital Marketing Executive who can independently manage our digital presence, create engaging content, generate leads and support the overall growth of the brand.
Key Responsibilities
1. Social Media Management
- Manage Instagram, Facebook, LinkedIn and other relevant social media platforms.
- Create and execute monthly social media content calendars.
- Plan reels, posts, stories, carousels and promotional campaigns.
- Monitor comments, messages and audience engagement.
- Maintain a consistent brand image and communication style.
2. Content Creation
- Ideate creative content for food products, brand campaigns and business promotions.
- Coordinate with the design/video team or create basic creatives independently using Canva and similar tools.
- Shoot and coordinate short-form videos/reels when required.
- Write captions, hooks, CTAs and relevant hashtags.
3. Performance Marketing
- Plan, execute and monitor Meta Ads (Facebook & Instagram).
- Manage lead-generation, awareness and conversion campaigns.
- Monitor campaign performance and optimize budgets, audiences and creatives.
- Basic knowledge of Google Ads will be an advantage.
4. Lead Generation & Business Growth
- Generate qualified B2B leads through digital marketing.
- Support lead generation for hotels, restaurants, caterers and other potential business clients.
- Track leads generated through campaigns and coordinate with the sales team.
- Maintain basic lead and campaign performance reports.
5. Google Business & Online Presence
- Manage and optimize Google Business Profile (GMB).
- Ensure business information, photos, posts and reviews are regularly updated.
- Monitor online visibility and customer reviews.
6. Analytics & Reporting
- Track social media and advertising performance.
- Prepare weekly/monthly reports covering:
- Reach
- Engagement
- Followers
- Leads
- Cost per lead
- Ad spend
- Campaign performance
- Identify what is working and suggest improvements.
Required Skills
- Strong knowledge of Instagram & Facebook marketing
- Good understanding of Meta Ads Manager
- Content planning and social media strategy
- Basic graphic designing using Canva
- Good copywriting and communication skills
- Knowledge of reels/video content
- Understanding of digital marketing analytics
- Lead-generation mindset
- Ability to work independently and meet deadlines
- Food/FMCG/HORECA marketing experience will be an added advantage
Candidate Profile
We are looking for someone who is:
- Creative + analytical
- Proactive and self-driven
- Comfortable working in a fast-paced food/brand environment
- Able to take ownership of social media and digital campaigns
- Updated with current Instagram/Reels trends
- Focused on actual business results and lead generation, not just posting content
What We Offer
- Salary: ₹25,000 – ₹30,000/month
- Full-time opportunity
- Opportunity to work closely with the founders/management
- Opportunity to handle end-to-end digital marketing
- Growth opportunity within a growing food business
Location: Hinjewadi, Pune
Salary: ₹25,000 – ₹30,000/month
Job Type: Full-time
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
