Job Title: Editorial & Marketing Executive
Location: Mohali, Punjab
Experience: 3-5 years
Employment: Full-time
About the Role
We are looking for a sharp, well-read and digitally savvy Editorial & Marketing Executive who can combine strong writing and editorial skills with an understanding of digital marketing.
The role requires someone who can research topics, develop and edit high-quality content, understand what works across digital platforms, and contribute actively to the company's marketing and brand-building initiatives.
Key Responsibilities
Editorial & Content
- Research, write, edit and proofread articles, blogs, website content, newsletters, marketing communication and social media content.
- Edit content for grammar, structure, accuracy, readability and consistency.
- Develop compelling headlines, introductions and content angles.
- Research industry trends, news developments and topical opportunities for content creation.
- Convert complex information into clear, engaging and easy-to-understand content.
- Maintain appropriate tone and style across different formats and audiences.
- Coordinate with internal teams and external contributors for content inputs and approvals.
- Maintain an editorial/content calendar and ensure timely delivery.
- Fact-check content and ensure that claims and references are credible.
Digital Marketing
- Develop content around relevant search trends and keywords.
- Understand the fundamentals of SEO and optimise articles and website content accordingly.
- Assist in planning and executing digital marketing campaigns.
- Work with Google Ads, social media, email marketing and other digital channels.
- Analyse website traffic, engagement, search performance and content effectiveness.
- Identify high-performing content and recommend ways to amplify or repurpose it.
- Monitor competitors and identify content and marketing opportunities.
- Work with designers to develop creatives, infographics, social posts and other marketing collateral.
- Support lead-generation and brand-building initiatives.
AI & New-Age Content Discovery
- Use AI tools intelligently for research, ideation, content analysis and productivity while maintaining editorial judgement and originality.
- Understand how content is increasingly discovered through Google as well as AI platforms and answer engines.
- Structure content so that it is useful, authoritative and discoverable across traditional search and emerging AI-led discovery.
- Experiment with new content formats, tools and distribution channels.
Key Performance Indicators
Performance will be evaluated on:
- Quality and accuracy of content
- Volume and timeliness of content produced
- Organic website traffic
- Search rankings and visibility
- Engagement with articles and marketing content
- Growth in relevant website enquiries/leads
- Newsletter and social engagement
- Effectiveness of content campaigns
- Ability to identify topical and high-potential content opportunities
- Adherence to editorial calendars and deadlines
Required Skills & Experience
- 3-5 years of experience in editorial, content marketing, digital media, publishing, PR, communications or digital marketing.
- Excellent command over written English.
- Strong editing, proofreading and headline-writing skills.
- Ability to research unfamiliar subjects quickly and accurately.
- Good understanding of digital media and online content consumption.
- Working understanding of SEO, keywords and content optimisation.
- Familiarity with Google Analytics/GA4 and digital marketing metrics would be an advantage.
- Comfortable using AI tools such as ChatGPT and other research/content platforms.
- Strong attention to detail and fact-checking ability.
- Ability to independently manage multiple assignments and deadlines.
Preferred Background
Candidates with experience in any of the following would be particularly relevant:
- Digital news/media platforms
- Business or corporate content
- PR and communications agencies
- Content marketing agencies
- Publishing
- B2B marketing
- SEO/content-led digital marketing
What We Are Looking For
This is not purely a content-writing position. We are looking for someone who understands why a piece of content is being created, who it is intended for, how it should be positioned, how people will discover it and what business or communication objective it should achieve.
The ideal candidate should combine the instincts of an editor with the commercial and analytical thinking of a digital marketer.
Candidates should be prepared to share published writing/editing samples and discuss content or marketing initiatives they have personally worked on.
Salary Rs 30,000-45,000 per month
Pay: ₹30,000.00 - ₹45,000.00 per month
Work Location: In person
