Job Title: Brand Strategist
Department: Marketing
Employment Type: Full-time
Job Summary
We are looking for a creative and strategic Brand Strategist to develop and strengthen the brand’s positioning, identity, messaging, and overall market presence. The ideal candidate combines strong analytical thinking with creativity and understands how to translate customer insights and business objectives into compelling brand strategies.
Key Responsibilities
- Develop and implement comprehensive brand strategies aligned with business objectives.
- Define and refine brand positioning, purpose, values, personality, and messaging.
- Conduct market, competitor, audience, and industry research to identify opportunities and trends.
- Develop customer personas, audience segmentation, and consumer insights.
- Create brand messaging frameworks and communication strategies across channels.
- Collaborate with marketing, creative, product, sales, and leadership teams to ensure brand consistency.
- Guide campaigns from strategic concept through execution.
- Monitor brand performance, awareness, perception, and competitive positioning.
- Identify opportunities to increase brand visibility, engagement, loyalty, and market share.
- Develop creative briefs and strategic direction for advertising, content, social media, and other brand initiatives.
- Ensure consistent application of brand guidelines across all customer touchpoints.
- Use market and campaign data to evaluate effectiveness and recommend improvements.
- Stay informed about emerging consumer behaviors, cultural trends, competitors, and industry developments.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Business, Advertising, or a related field.
- Min 6 years of experience in brand strategy, marketing strategy, advertising, communications, or a related role.
- Strong understanding of branding, consumer behavior, market research, and marketing principles.
- Excellent analytical, strategic-thinking, and problem-solving skills.
- Strong written and verbal communication abilities.
- Ability to turn complex insights into clear, actionable strategies.
- Experience working cross-functionally with creative and marketing teams.
- Strong project management and presentation skills.
Preferred Qualifications
- Experience with brand launches, repositioning, or rebranding projects.
- Experience in digital marketing, social media, content strategy, or integrated campaigns.
- Familiarity with analytics and research tools.
- Experience working with agencies, designers, copywriters, and other creative partners.
- Knowledge of current branding, cultural, and consumer trends.
Key Skills
- Brand Strategy & Positioning
- Market & Consumer Research
- Competitive Analysis
- Customer Segmentation
- Brand Storytelling
- Messaging & Communication
- Campaign Strategy
- Creative Brief Development
- Data & Insights
- Project Management
- Presentation & Stakeholder Management
- Strategic & Creative Thinking
Key Performance Indicators (KPIs)
- Brand awareness and consideration
- Brand perception and positioning
- Customer engagement and loyalty
- Campaign performance
- Market share and competitive position
- Consistency of brand execution
- ROI and effectiveness of brand initiatives
Pay: ₹16,493.50 - ₹57,659.59 per month
Benefits:
- Paid sick time
- Provident Fund
Work Location: In person
