Summary
We are looking for enthusiastic, customer-focused, and target-driven professionals to join our Customer Engagement team. The Customer Engagement Associate/Lead will be responsible for generating qualified sales opportunities through tele-calling, engaging with educational institutions, supporting the field sales team, scheduling product demonstrations, and ensuring timely follow-up with prospective customers. The role combines tele sales, customer relationship management, lead nurturing, and sales coordination to maximize business conversions.
Salary Range:
- Customer Engagement Associate: ₹20,000 – ₹25,000 per month (Based on experience) + Performance Incentives
- Customer Engagement Lead: ₹28,000 – ₹40,000 per month (Based on experience) + Performance Incentives
What We Offer
- Competitive Fixed Salary
- Attractive Performance Incentives
- Professional Sales & Customer Engagement Training
- Career Growth Opportunities
- Exposure to the rapidly growing EdTech industry
- Collaborative and performance-driven work environment
Key Responsibilities
Tele Sales & Lead Generation
- Contact educational institutions through outbound calls
- Introduce Educrib
- Generate interest and qualify prospective customers
- Explain platform features and business benefits
- Achieve daily, weekly, and monthly calling and conversion targets
Lead Qualification & Appointment Scheduling
- Identify decision-makers within educational institutions
- Qualify leads based on business potential and requirements
- Schedule meetings and product demonstrations for the Field Sales team
- Coordinate appointments and ensure smooth handover of qualified leads
Sales Support
- Assist the sales team with lead allocation and follow-up
- Coordinate proposal sharing and customer communications
- Support documentation required during the sales process
- Follow up with prospects after demonstrations to address queries and encourage conversions
Customer Relationship Management
- Build and maintain positive relationships with institutions
- Respond promptly to customer enquiries
- Ensure timely follow-up on pending opportunities
- Maintain high customer satisfaction throughout the sales journey
CRM & Reporting
- Update all customer interactions in the CRM
- Record call outcomes, follow-ups, meeting schedules, and customer feedback
- Maintain accurate lead status and pipeline information
- Submit daily, weekly, and monthly activity reports
Coordination
- Work closely with Business Development Executives, Business Development Managers, Operations, and Customer Support teams
- Ensure smooth communication between customers and internal teams
- Escalate customer concerns whenever required
Daily Activity Expectations
- Make 80–120 outbound calls per day
- Generate qualified sales opportunities
- Schedule product demonstrations for the Field Sales team
- Follow up with existing prospects
- Update CRM before the end of each working day
Key Performance Indicators (KPIs)
- Number of outbound calls made
- Qualified leads generated
- Product demonstrations scheduled
- Lead-to-demo conversion ratio
- Demo-to-sale support conversion
- Customer follow-up completion rate
- CRM data accuracy and timely updates
- Customer satisfaction and response time
- Achievement of monthly sales support targets
Skills & Requirements
- Excellent verbal communication skills
- Strong telephone etiquette
- Customer relationship management skills
- Persuasive selling and negotiation abilities
- Active listening and problem-solving skills
- Good interpersonal skills
- Time management and organizational abilities
- Ability to work under sales targets
- Basic computer knowledge (MS Office/Google Workspace)
- Experience using CRM software is an advantage
- Experience in EdTech, SaaS, or subscription-based sales
- Experience interacting with educational institutions
- Ability to build customer relationships over phone and digital channels
- Knowledge of sales processes and lead management
- Excellent communication skills in English and the local language
- Positive attitude with a customer-first approach
- Strong follow-up and persuasion skills
- Ability to work in a fast-paced, target-driven environment
- Team player with good coordination skills
Language Requirements
- Malayalam – Mandatory
- English – Mandatory
- Hindi – Preferred
- Knowledge of additional South Indian languages (Tamil, Kannada, or Telugu) will be an added advantage.
Eligibility
Education
- Bachelor's Degree in any discipline; MBA/BBA graduates are preferred but not mandatory.
Experience – Customer Engagement Associate
- 0–2 years of experience in Tele Sales, Customer Support, Inside Sales, Customer Service, BPO, or EdTech. Fresh graduates with excellent communication skills are encouraged to apply.
Experience – Customer Engagement Lead
- 2–5 years of experience in Tele Sales, Inside Sales, Customer Engagement, or Team Handling. Prior experience in lead generation, customer relationship management, and mentoring team members is preferred.
Career Progression
CEA → Senior CEA → CEL → CE Manager
About Educrib
Educrib is an educational search, discovery, and institution growth platform developed by Mascot Techcrib Pvt. Ltd. We help educational institutions improve their digital presence, connect with prospective students and parents, and grow through our subscription-based platform. Our mission is to digitally empower educational institutions across India by making them more discoverable, credible, and accessible.
Why Join Educrib?
- Be part of a fast-growing EdTech company transforming educational institutions
- Develop expertise in inside sales, customer engagement, and relationship management
- Work closely with leadership and field sales teams
- Build a rewarding career with performance-based growth opportunities
- Make a meaningful impact by helping institutions enhance their digital presence and reach more students
Employment Details
- Working Days: Monday to Friday
- Working Hours: 9:00 AM – 6:00 PM
- Probation Period: 6 Months
Pay: ₹20,000.00 - ₹40,000.00 per month
Work Location: In person
