Key Responsibilities:1. Marketing & Promotion
- Plan and implement marketing campaigns for hospital services and specialties
- Promote health packages, camps, and awareness programs
- Coordinate digital marketing activities (social media, website updates, online promotions)
- Develop brochures, banners, and promotional materials
2. Business Development
- Identify and develop new business opportunities
- Build relationships with referring doctors, clinics, and hospitals
- Coordinate corporate tie-ups, insurance companies, and TPAs
- Increase OP/IP conversions through outreach activities
3. Field Marketing
- Visit clinics, industries, corporates, and institutions for networking
- Organize medical camps, health check-up programs, and CSR activities
- Collect market intelligence and competitor analysis
4. Branding & Communication
- Maintain hospital brand image and visibility
- Handle patient feedback and improve service perception
- Coordinate events, press releases, and media communication
5. Reporting & MIS
- Prepare daily, weekly, and monthly marketing reports
- Track patient inflow, campaign effectiveness, and ROI
- Maintain database of doctors, corporates, and leads
Key Performance Indicators (KPIs):
- Increase in OPD/IPD patient volume
- Number of corporate tie-ups and referrals
- Conversion rate from camps and outreach activities
- Brand visibility and engagement (online & offline)
- Revenue contribution from marketing activities
Qualifications:
- Bachelor’s Degree in Marketing / Business Administration / Healthcare Management
- MBA (Marketing) preferred
Experience:
- 2–5 years in marketing (Healthcare experience preferred)
Skills Required:
- Strong communication and interpersonal skills
- Knowledge of hospital services and healthcare marketing
- Digital marketing knowledge (social media, SEO basics)
- Relationship management and networking ability
- Analytical and reporting skills
Working Conditions:
- Field visits required (clinics, corporates, camps)
- Flexible working hours based on campaigns and events
Additional Requirements (Optional for Hospital Use):
- Two-wheeler with valid license preferred
- Willingness to travel locally
- Language skills: Tamil / English / Local language
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
- Cell phone reimbursement
- Provident Fund
Work Location: In person
