Key Responsibilities
- Plan and execute digital marketing campaigns across Google, Facebook, Instagram, LinkedIn, and YouTube.
- Manage and optimize Meta Ads and Google Ads campaigns for lead generation.
- Create engaging content for social media, website, blogs, and email marketing.
- Design promotional creatives, reels, and short videos for marketing campaigns.
- Manage the institute's social media platforms and maintain a consistent brand presence.
- Generate and nurture admission leads through digital channels.
- Monitor campaign performance using Google Analytics, Meta Business Suite, and other marketing tools.
- Improve website SEO, keyword rankings, and organic traffic.
- Coordinate with academic and placement teams for event promotions and success stories.
- Maintain and update the institute website with fresh content.
- Develop marketing strategies for admissions, workshops, seminars, and events.
- Prepare weekly and monthly performance reports.
Required Skills
- Strong knowledge of Google Ads, Meta Ads Manager, SEO, and SEM.
- Experience with social media marketing and content planning.
- Proficiency in Canva, Adobe Photoshop, Illustrator, or similar design tools.
- Video editing skills using Premiere Pro, CapCut, Filmora, or similar software.
- Basic knowledge of WordPress website management.
- Familiarity with Google Analytics, Search Console, and CRM tools.
- Excellent written and verbal communication skills.
- Creative thinking with strong analytical abilities.
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: In person
