Job Title: Digital Marketing Intern (Google Ads & Meta Ads)
Location: Bangalore
Internship Duration: 3–6 Months
Stipend: As per company policy
About the Role
We are looking for a passionate and analytical Digital Marketing Intern who is eager to gain hands-on experience in paid advertising. The ideal candidate should have a basic understanding of Google Ads and Meta Ads (Facebook & Instagram Ads) and be enthusiastic about creating, managing, and optimizing digital campaigns.
Key Responsibilities
- Assist in planning, creating, and managing Google Ads campaigns (Search, Display, Performance Max, and YouTube).
- Support the execution and optimization of Meta Ads campaigns across Facebook and Instagram.
- Conduct keyword research and competitor analysis.
- Monitor campaign performance and optimize campaigns to improve ROI.
- Track key metrics such as CTR, CPC, CPA, ROAS, and conversions.
- Generate campaign performance reports using Google Ads, Meta Ads Manager, and Google Analytics.
- Create audience segments and retargeting campaigns.
- Collaborate with the content and design teams to develop high-performing ad creatives.
- Stay updated with the latest digital marketing trends and advertising platform updates.
Requirements
- Pursuing or recently completed a Bachelor's or Master's degree in Marketing, Business, Communications, or a related field.
- Basic knowledge of Google Ads and Meta Ads Manager.
- Familiarity with Google Analytics is an added advantage.
- Strong analytical and problem-solving skills.
- Good communication and presentation skills.
- Eagerness to learn and adapt in a fast-paced environment.
Preferred Skills
- Google Ads fundamentals.
- Meta Ads campaign creation and optimization.
- Keyword research.
- Audience targeting and retargeting.
- Campaign budget management.
- Microsoft Excel or Google Sheets.
- Basic understanding of SEO and digital marketing concepts.
What You'll Gain
- Hands-on experience managing real advertising campaigns.
- Mentorship from experienced digital marketing professionals.
- Exposure to performance marketing strategies and analytics.
- Opportunity for a full-time role based on performance.
- Internship certificate and letter of recommendation upon successful completion.
Pay: ₹20,086.00 - ₹40,873.03 per month
Work Location: In person
