Role Overview
We are looking for a data-driven and creative Digital Marketing & E-commerce Specialist to join our team in Delhi. In this hybrid role, you will be responsible for building our brand presence on Instagram, executing high-ROI performance marketing campaigns, and maintaining our Shopify-based e-commerce storefront. You will be the point person for all digital growth, ensuring that our social media voice is consistent, our ad spend is optimized, and our website is functioning flawlessly.
Key Responsibilities
1. Social Media Management & Content:
Manage and grow our Instagram presence, focusing on engagement and community building.
Develop a consistent content calendar (posts, Reels, stories) that aligns with brand guidelines.
Monitor social media trends and implement creative strategies to stay ahead of the competition.
2. Performance Marketing:
Plan, execute, and optimize end-to-end paid advertising campaigns on Meta (Facebook/Instagram) and Google Ads.
Manage daily budgets, audience targeting, A/B testing, and ad creative performance.
Analyze campaign data (CTR, CPC, ROAS, CPA) to iterate on strategies and drive conversions.
3. E-commerce & Website Maintenance:
Maintain and update the Shopify store, including managing product uploads, inventory updates, and landing page optimization.
Troubleshoot website issues and implement plugins or apps that improve user experience and sales conversion.
Ensure the website is mobile-optimized and navigation is seamless for customers.
Required Skills & Qualifications
Experience: 2–3 years of hands-on experience in digital marketing, with a focus on D2C/E-commerce.
Paid Media: Proven experience in managing Meta and Google Ads with a clear understanding of conversion tracking and ROAS.
Platform Expertise: Deep proficiency in Shopify back-end management (apps, themes, navigation, product management).
Analytical Mindset: Ability to derive insights from data and translate them into actionable marketing strategies.
Creative Aptitude: Basic graphic design or video editing skills (Canva, CapCut, etc.) are highly preferred for content creation.
What We Offer:
- Competitive salary and benefits package
- Opportunity to work on exciting projects and collaborate with a talented team
Professional growth and development opportunities
Pay: ₹20,000.00 - ₹34,286.93 per month
Application Question(s):
- Current CTC?
- Expected CTC?
- Notice Peirod?
- Do you have expl in Performance Marketing?
- E-commerce & Website Maintenance?
Work Location: In person
