Job Profile
SEO(Search Engine Optimization) and SEM(Search Engine Marketing)
Display Advertising, Digital Marketing, SEM, PPC, Campaign Management, ad operations, google adwords, google analytics, SEO, SMO, social media, online marketing
Job Details
Creation of comprehensive keyword lists and mapping keywords to ad groups and landing pages Setup of initial campaign bidding, publishers and directory categories Ensure ads, keywords and landing pages are in alignment with the focus of the campaign Troubleshoot issues impacting campaign performance and communicate with Campaign Consultants to clarify and make recommendations Analysis and adjustment of keywords and ad groups for running campaigns to optimize campaign performance Drive retention for our end advertisers through proactive campaign management and consistently monitoring performance metrics such as click-through rate, cost per click and cost per lead Meet the daily targets for campaigns reviews and turnaround times for issues highlighted Building rapport and developing relationships with Campaign Support teams globally No client interaction is required for this job role Must be 1year and above
