Role Overview
We are looking for a results-driven SEO & Performance Marketing Specialist who will work as an individual contributor and own end-to-end digital marketing initiatives. The ideal candidate should have strong hands-on experience in B2B lead generation and running paid campaigns across Google, Meta, and LinkedIn Ads.
Key Responsibilities
- Plan, execute, and optimize SEO strategies to improve organic rankings, traffic, and lead quality
- Manage end-to-end paid ad campaigns across:
- Google Ads (Search, Display, Performance Max)
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads (B2B lead generation campaigns)
- Drive high-quality B2B leads aligned with sales and business goals
- Perform keyword research, competitor analysis, and on-page/off-page SEO optimization
- Optimize landing pages and ad creatives to improve conversion rates
- Monitor campaign performance, analyze data, and prepare performance reports
- Manage budgets efficiently and ensure optimal ROI
- Collaborate with content, design, and sales teams to align marketing efforts
Required Skills & Qualifications
- 3–8 years of hands-on experience in SEO and performance marketing
- Strong experience in B2B lead generation
- Proven expertise in running and optimizing ads on Google, Meta, and LinkedIn
- Solid understanding of SEO tools (Google Search Console, Ahrefs, SEMrush, etc.)
- Experience with analytics and reporting tools (Google Analytics, Google Tag Manager)
- Strong analytical skills with a data-driven mindset
- Ability to work independently and take ownership of campaigns
Job Types: Full-time, Permanent
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
