About Us
Nippon Data Systems Ltd. is a leading IT solutions and software company with over 30 years of experience and a team of 1,200+ professionals. The company offers enterprise solutions including ERP, CRM, HRMS, BPM, AI-driven automation solutions, staffing services, and digital transformation services to customers across multiple industries.
We are looking for a dynamic and result-oriented Email Marketing & Lead Generation Executive to manage email campaigns, build prospect databases, generate qualified leads, and support business development initiatives.
Key Responsibilities
Email Marketing
- Plan, create, execute, and monitor email marketing campaigns.
- Design and send newsletters, promotional emails, product announcements, event invitations, and lead nurturing campaigns.
- Develop compelling email content with strong call-to-actions.
- Create and manage automated email workflows and drip campaigns.
- Segment customer and prospect databases for targeted communication.
- Perform A/B testing on subject lines, email content, layouts, and campaign timing.
- Monitor campaign performance including:
- Open rates
- Click-through rates
- Conversion rates
- Bounce rates
- Unsubscribe rates
- Optimize email deliverability and maintain sender reputation.
- Coordinate with sales and product teams for campaign planning and execution.
- Prepare campaign performance reports and analytics.
Lead Generation & Data Extraction
- Research and identify potential customers across target industries and geographies.
- Build and maintain databases of qualified prospects and decision-makers.
- Extract verified email IDs and contact information of:
- CIOs
- CTOs
- CHROs
- CFOs
- Procurement Heads
- Operations Heads
- IT Heads
- Business Heads
- Use tools and platforms such as:
- LinkedIn Sales Navigator
- Apollo.io
- ZoomInfo
- Lusha
- RocketReach
- Hunter.io
- CRM systems
- Online directories and databases
- Validate and clean email databases regularly.
- Maintain high-quality lead data with minimum duplication.
- Coordinate with sales teams for outbound lead generation campaigns.
- Generate marketing-qualified leads (MQLs) for the sales pipeline.
- Support webinar, event, and product marketing campaigns.
Required Skills
- Strong understanding of B2B email marketing and lead generation.
- Experience with email marketing tools
- Hands-on experience with lead generation and email extraction tools.
- Good understanding of CRM systems and marketing automation.
- Strong written and verbal communication skills in English.
- Basic understanding of HTML email templates.
- Strong internet research and data analysis skills.
- Proficiency in MS Excel and reporting tools.
- Knowledge of email compliance and best practices.
Preferred Skills
- Experience in IT software, ERP, CRM, SaaS, BPM, AI, or staffing industry.
- Knowledge of LinkedIn outreach and B2B prospecting.
- Familiarity with SEO and digital marketing concepts.
- Knowledge of marketing automation and workflow tools.
- Basic graphic designing skills using Canva or Photoshop.
Educational Qualification
- Graduate in Marketing, Business Administration, Communications, IT, or related field.
- Digital Marketing certification will be an added advantage.
Experience
- 1–5 years of relevant experience in email marketing, lead generation, or digital marketing.
Key Performance Indicators (KPIs)
- Number of qualified leads generated
- Email campaign open rates
- Click-through rates (CTR)
- Conversion rates
- Database growth and accuracy
- Lead response rates
- Campaign ROI
- Marketing-qualified leads (MQLs)
Key Attributes
- Result-oriented and self-motivated
- Strong attention to detail
- Analytical and data-driven mindset
- Good coordination and teamwork skills
- Ability to handle multiple campaigns simultaneously
- Strong organizational and time management skills
Compensation
Best in the industry and commensurate with experience and capabilities.
Pay: ₹25,000.00 - ₹30,000.00 per month
Work Location: In person
