Job Summary
We are seeking an experienced and strategic Senior Marketing Manager to lead the development and execution of integrated marketing initiatives for our audio products and solutions. The ideal candidate has a strong background in consumer electronics, professional audio, or related industries, with proven expertise in brand management, product marketing, digital campaigns, and go-to-market strategy. This role requires a data-driven marketer who can collaborate across sales, product, and creative teams to drive brand awareness, customer engagement, and revenue growth.
Key Responsibilities
- Develop and implement comprehensive marketing strategies aligned with business objectives.
- Lead product launch planning and go-to-market execution for new audio products and solutions.
- Manage brand positioning and ensure consistent messaging across all marketing channels.
- Plan and execute integrated marketing campaigns, including digital, social media, email, events, PR, and partner marketing.
- Conduct market research, customer analysis, and competitive intelligence to identify growth opportunities.
- Collaborate closely with product management and sales teams to develop effective marketing collateral and sales enablement materials.
- Manage marketing budgets, campaign performance, and ROI measurement.
- Oversee content creation, including brochures, presentations, videos, case studies, and website content.
- Build relationships with distributors, channel partners, media agencies, influencers, and industry associations.
- Lead and mentor the marketing team, fostering innovation and high performance.
- Monitor industry trends, customer behavior, and emerging technologies within the audio market.
- Analyze campaign metrics and prepare regular performance reports with actionable recommendations.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- MBA or equivalent postgraduate qualification is preferred.
- 8–12 years of marketing experience, with at least 3–5 years in a leadership role.
- Experience in the audio, consumer electronics, professional AV, entertainment technology, or related industry is highly preferred.
- Strong knowledge of digital marketing, product marketing, branding, and demand generation.
- Experience managing integrated marketing campaigns and product launches.
- Excellent project management and stakeholder management skills.
- Strong analytical and decision-making abilities.
- Outstanding written and verbal communication skills.
Preferred Skills
- Experience with CRM and marketing automation platforms.
- Familiarity with Google Analytics, SEO/SEM, social media advertising, and performance marketing.
- Budget planning and vendor management expertise.
- Leadership and team development experience.
- Ability to thrive in a fast-paced, cross-functional environment.
- Strong presentation and public speaking skills.
Pay: ₹50,000.00 - ₹75,000.00 per month
Benefits:
- Flexible schedule
- Provident Fund
Work Location: In person
