Global Song Market wide GM -Analytics Advisory - Manager

Accenture -
Bengaluru, Karnataka

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Job details

Full-time

Qualifications

Microsoft Powerpoint
Microsoft Excel
Sales
Master's degree
Digital marketing
Conversion optimization
MBA
Marketing

Full job description

JOB DESCRIPTION

JOB TITLE: Business Architect

LEVEL: Level 7 – Analytics Advisory Manager

Offering/Deal: Accenture Applied Intelligence

Location: India

Reporting Structure

Reports to: Level 6, Senior Manager

The Marketing & Digital Comm. Value Architect focuses on building business cases that Identify the value proposition that we as ACN can deliver to a current client/prospect using our Marketing & Dig. Comm. offering and the levers/services that we can deliver them through

Responsibilities

Responsible for building a quantified value proposition outlining the expected benefits that we can drive for a client (i.e. Revenue Increase, Cost Reductions, Brand Equity increase etc..) given the client maturity, performance of peers in the industry and industry specific trends

Responsible for driving pursuit team/ deal team/client buy in into the value proposition and subsequent inclusion into the client response decks/evolution into outcome-based deals

Responsible for managing a 4-member team of value architects and help them deliver innovative business cases/ensure client buy-in

Responsible for working with the pursuit team to assess the marketing & dig. Commerce operations maturity of a client (w.r.t. 12-15 key marketing metrics such as Churn Rate, Sales Conversion Rate etc..) through client inputs & secondary research

Responsible for upkeep & refinement of industry benchmarks against the 12-15 marketing/dig. comm. metrics to help assess the maturity of prospects & identify improvements that we can help drive

Responsible for working with SMEs to refine the value proposition based on ACN experience of having driven it across clients with similar maturity within the same industry

Responsible for innovating on the approach/process to build value propositions to clients

Expected Candidate Profile

Total 8-12 years of experience in Digital Marketing/Digital Commerce, with understanding of typical business problems that functions like marketing or dig. commerce face within client organizations & typically resolution approaches

Understanding of various tools/technology platforms that are used in Digital Marketing/Digital Commerce and prior hands-on experience in working with some of them/ability to help clients identify how to derive more benefits as opposed to their current usage

Understanding of industry specific challenges and ability to customize approaches/value proposition in accordance with them

Prior experience in building business value cases/proposals to highlight the Business Outcome improvements that can be driven

Quantitative skillsets – Working knowledge of Excel/Power Point is a must

MBA or equivalent from a reputable school / program is highly desirable

Proposal building experience/Sales experience in Marketing Operations/Digital Commerce Operations and/or analytics is highly desirable

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