Marketing & Business Growth Manager – AI & SaaS
Company: KOKA Software Technology Pvt. Ltd.
Job Type: Full-Time
Experience: 5–10 Years
Qualification: MBA – Marketing / Business Administration / Digital Marketing
Location: Chennai
Department: Marketing, Business Growth & Market Intelligence
Reporting To: Managing Director
About the Role
KOKA Software Technology is looking for an experienced and highly result-oriented Marketing & Business Growth Manager to lead our Marketing, Lead Generation, Market Research and Product Research team.
The person will manage a team of MBA graduates working across:
- SEO & Google Business Profile
- WhatsApp Marketing
- Email Marketing
- LinkedIn Marketing
- Field Industry Research
- Business Data Collection
- Competitor Research
- ERP Product Research
- Market Intelligence
- AI-powered Marketing
The primary responsibility is to convert team activities into measurable business results – qualified leads, product demos, market intelligence and ERP product improvement opportunities.
Key Responsibilities1. Team Management
- Manage and monitor the complete Marketing & Research Team.
- Allocate daily tasks to individual team members.
- Set daily, weekly and monthly targets.
- Conduct daily team review meetings.
- Monitor individual employee performance.
- Check daily activity reports.
- Review quality of leads and research data.
- Identify underperforming employees and provide corrective action.
- Train team members on AI tools and marketing techniques.
- Coordinate with Sales, Product, Development and Management teams.
2. Marketing Strategy
Develop and execute the overall marketing strategy for KOKA products including:
- KOKA ERP
- KOKA CRM
- KOKA HRMS
- KOKA Books
- KOKA Task & Project Management
- KOKA Ticketing
- KOKA Visitor Management
Develop campaigns based on:
- Industry
- Company size
- Location
- Business requirements
- Product/module
- Target decision-maker
3. Digital Marketing Management
Oversee:
- SEO
- Google Business Profile
- Website content
- LinkedIn Marketing
- WhatsApp Marketing
- Email Marketing
- Content Marketing
- Competitor Research
- Local SEO
- International SEO
The Manager does not need to personally perform every activity but must ensure the team executes the activities correctly and consistently.
4. Lead Generation Management
Set and monitor B2B lead-generation targets.
Track:
Prospects → Qualified Leads → Demos → Proposals → Customers
Work closely with the Sales Head to ensure marketing-generated leads are properly followed up.
Review:
- Lead quality
- Industry relevance
- Decision-maker information
- Source of lead
- Demo conversion
- Sales conversion
5. Field Research Management
Manage the Field Research Team responsible for collecting information from industries.
Ensure the team researches:
- Manufacturing companies
- Engineering companies
- Textile companies
- Food industries
- Trading companies
- Distribution companies
- Service companies
Collect information about:
- Current software
- Business processes
- ERP requirements
- Pain points
- Number of users
- Industry requirements
- Competitor software
- Technology requirements
6. ERP Competitor & Product Research
Manage the ERP Product Research Team.
Regularly monitor competing ERP products and analyse:
- Modules
- Features
- Pricing
- User experience
- Mobile applications
- AI features
- Automation
- Reports
- Dashboards
- Integrations
- Industry-specific features
Prepare Competitor Comparison Reports and recommend improvements to KOKA ERP.
7. AI Marketing & Automation
The Manager must actively use AI to improve team productivity.
Use AI tools for:
- SEO research
- Keyword research
- Content creation
- Email campaigns
- WhatsApp campaigns
- LinkedIn content
- Prospect research
- Competitor analysis
- Market research
- Customer segmentation
- Data analysis
- Reporting
- Marketing automation
The Manager should continuously identify new AI tools that can reduce manual work and increase lead generation.
Daily Management Responsibilities
The Manager should conduct a daily review covering:
- What did each employee complete yesterday?
- What is today's target?
- How many prospects were generated?
- How many qualified leads were generated?
- How many demos were generated?
- What campaigns were executed?
- What SEO activities were completed?
- What industry research was completed?
- What competitor/product research was completed?
- What problems are blocking the team?
KPI – Marketing Team
The Manager will be evaluated based on:
Lead Generation
- Number of new B2B prospects
- Number of qualified leads
- Number of demos generated
- Lead-to-demo conversion
- Marketing-to-sales conversion
Digital Marketing
- Organic traffic growth
- Keyword ranking improvement
- Google Business Profile growth
- LinkedIn engagement
- LinkedIn leads
- Email campaign performance
- WhatsApp campaign performance
Market Research
- Industry research completed
- Companies researched
- Decision-makers identified
- Market reports submitted
- New business opportunities identified
Product Research
- Competitor reports completed
- Competitor features identified
- Product gaps identified
- New ERP feature recommendations
- AI feature recommendations
- Customer requirements collected
Team Management
- Daily task completion
- Employee productivity
- KPI achievement
- Reporting discipline
- Quality of data
- Team training and development
Monthly Management Dashboard
The Manager must submit a monthly report to the Managing Director containing:
Marketing Activity → Prospects → Qualified Leads → Demos → Proposals → Customers
along with:
- SEO performance
- Google Business Profile performance
- WhatsApp campaign performance
- Email campaign performance
- LinkedIn performance
- Field research performance
- Competitor intelligence
- ERP product recommendations
- Team KPI score
Required Skills
- MBA in Marketing / Business Administration / Digital Marketing.
- 5–10 years of marketing/business development experience.
- Strong team management skills.
- Excellent communication skills.
- Strong analytical and research skills.
- Experience in B2B marketing.
- Experience managing marketing teams.
- Good knowledge of LinkedIn, WhatsApp and email marketing.
- Understanding of SEO and Google Business Profile.
- Strong Excel / Google Sheets skills.
- Experience with CRM systems.
- Strong presentation and reporting skills.
- Ability to work with measurable targets.
Preferred Experience
Candidates with experience in:
- SaaS
- ERP
- CRM
- HRMS
- IT Software
- B2B Technology
- Manufacturing Software
- Enterprise Software
will be preferred.
Leadership Expectations
The selected candidate must be a hands-on manager, not only a reporting manager.
The person should be capable of:
Plan → Assign → Execute → Monitor → Analyse → Improve → Report
The Manager should continuously ask:
"What business result did our marketing activity generate?"
rather than measuring the team only by the number of activities completed.
Career Growth
Marketing & Business Growth Manager → Senior Growth Manager → Head of Marketing & Business Growth → VP – Growth / Business Development
Compensation
Salary: ₹50,000 – ₹75,000 per month depending on experience and capability.
Performance Incentives: Additional incentive structure based on qualified leads, demos, revenue contribution and team performance.
Ideal Candidate
We are looking for a leader who can build and manage a high-performance AI-enabled marketing team and help KOKA increase its presence in the ERP, CRM and SaaS market.
Candidates who have experience managing teams and delivering measurable B2B lead-generation results will be strongly preferred.
Pay: ₹50,000.00 - ₹75,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Paid sick time
- Provident Fund
Work Location: In person
