We are an established organization running both B2B and B2C business lines, looking for a results-driven Digital Marketing Executive who can bridge the gap between marketing efforts and sales outcomes across both segments. This role is ideal for someone who thinks in terms of leads, conversions, and revenue — not just impressions and likes — and who understands that a B2B decision-maker and a B2C consumer need very different funnels, messaging, and sales cycles. You'll own the digital funnel end-to-end for both audiences: attracting the right people, nurturing them appropriately, and handing over sales-ready leads to the relevant sales team.
Role & Responsibilities
Lead Generation & Sales Support (B2B + B2C) Plan and execute digital campaigns across channels suited to each segment — LinkedIn Ads and Google Search/SEM for B2B; Meta Ads, Google Display, and marketplace/app campaigns for B2C Work closely with both the B2B (enterprise/institutional) sales team and B2C (retail/consumer) sales team to understand buyer personas, sales cycles, objections, and close-rate data, and refine targeting accordingly Set up and manage separate CRM/marketing automation workflows for B2B (longer nurture sequences, account-based marketing, sales handoff) and B2C (shorter funnels, cart/inquiry recovery, promotional triggers) Track leads from click to closed-deal for both segments, reporting cost-per-lead and cost-per-acquisition separately given their different sales cycle lengths and deal values Campaign Management Manage paid campaigns across Google, Meta, LinkedIn, and other relevant platforms, tailoring channel mix, budget allocation, and messaging by segment Run SEO/SEM initiatives to drive organic and paid traffic growth for both institutional/enterprise search intent and consumer search intent Plan and execute segmented email marketing campaigns — relationship-building and case-study driven for B2B; promotional and retention-driven for B2C A/B test landing pages, ad creatives, and CTAs separately for each segment, since what converts a business buyer rarely converts a retail customer Content & Brand Coordinate content creation (social media, blogs, email, ad copy, case studies, whitepapers for B2B; reels, offers, testimonials for B2C) aligned with each segment's sales messaging Manage social media channels with a focus on engagement that translates to inquiries or sales, not just reach — LinkedIn/industry forums for B2B, Instagram/Facebook for B2C Maintain a consistent core brand identity while adapting tone and positioning appropriately across B2B and B2C touchpoints Analytics & Reporting Monitor performance using Google Analytics, Meta Business Suite, LinkedIn Campaign Manager, and CRM dashboards Prepare weekly/monthly reports linking marketing spend directly to sales pipeline and revenue impact, broken out by B2B and B2C segments.
Pay: ₹10,064.68 - ₹40,959.62 per month
Benefits:
- Commuter assistance
- Health insurance
- Life insurance
- Paid sick time
- Work from home
Work Location: In person
