Experience Required: Minimum 3-5 Years in Managing Google Ads Campaigns
Job Overview:
We are seeking a highly skilled Google Ads Manager to develop, implement, and optimize our paid search campaigns across Google Search, Display, YouTube, and other Google platforms. The ideal candidate will have in-depth knowledge of Google Ads, strong analytical skills, and a proven track record of maximizing ROI from paid advertising campaigns.
Key Responsibilities:
- Plan, Create, and Manage Google Ads Campaigns:
- Develop and implement paid search strategies that align with the company's goals.
- Create and optimize Google Search, Display, YouTube, and Performance Max campaigns.
- Continuously monitor and optimize ad performance to maximize ROI and reduce Cost per Conversion.
- Keyword Research & Audience Targeting:
- Perform extensive keyword research for relevant and high-converting keywords.
- Set up and refine audience targeting (demographics, location, interests, and behaviors) to reach the right audience.
- Budget Management:
- Manage monthly advertising budgets and optimize spending to ensure maximum results.
- Continuously monitor Cost Per Click (CPC), Return on Ad Spend (ROAS), and overall campaign profitability.
- A/B Testing & Performance Analysis:
- Conduct A/B testing on ad creatives, landing pages, and targeting strategies to improve ad performance.
- Analyze campaign data to identify growth opportunities and optimize performance.
- Landing Page Optimization:
- Collaborate with the web development and design team to optimize landing pages for higher conversion rates.
- Google Analytics & Reporting:
- Track, measure, and report on campaign performance using Google Analytics, Google Tag Manager, and Google Ads Reports.
- Provide clear and actionable insights to the marketing team based on performance data.
- Stay Updated with Trends:
- Keep up-to-date with the latest Google Ads features, PPC trends, and industry updates.
- Implement best practices to maintain a competitive edge in paid search.
Required Skills:
- Proven experience in managing large-scale Google Ads campaigns.
- Strong knowledge of Google Search, Display, YouTube, Performance Max, and Remarketing Campaigns.
- Excellent understanding of Google Analytics, Google Tag Manager, and Conversion Tracking.
- Solid experience in A/B testing, CPC, CPA, and ROAS optimization.
- Ability to create high-converting ad copies and landing page optimization strategies.
- Excellent analytical and reporting skills.
- Strong communication, organizational, and project management skills.
Preferred Qualifications:
- Google Ads Certification (Google Search, Display, Video, and Shopping Ads).
- Experience in managing budgets of ₹5 Lakh+ per month.
- Proven success in running high-converting campaigns with a positive ROI.
- Familiarity with tools like Google Tag Manager, SEMrush, Ahrefs, and Hotjar.
Why Join Us?
- Work in a fast-paced and innovative environment.
- Opportunity to work on large-scale and high-budget campaigns.
- Collaborate with a dynamic and creative marketing team.
- Continuous learning and development opportunities.
If you have a passion for paid search, performance marketing, and driving exceptional results, we want to hear from you!
Apply Now
Job Type: Full-time
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: In person
