Function : Marketing
Position : Marketing Manager
Reporting : Managing Director
Role
The Marketing Manager is responsible for developing and executing strategic marketing initiatives to strengthen the NETZSCH brand, generate qualified business opportunities, and support revenue growth across target industries. The role requires a strong understanding of industrial products and applications, digital marketing, event management, market research, and lead generation. The Marketing Manager will work closely with Sales, Application Engineering, Product Management, and Global Marketing teams to enhance market presence and customer engagement.
Responsibilities
- Marketing Strategy & Planning
Develop and implement annual marketing plans aligned with business objectives and growth targets. Identify market opportunities, industry trends, and customer needs to drive business expansion.
- Lead Generation & Demand Creation
Design and execute lead generation campaigns through digital platforms, industry portals, exhibitions, webinars, email marketing, and networking events. Ensure a continuous flow of qualified leads to the sales team.
- Brand Management & Communication
Maintain and strengthen NETZSCH's brand image across all customer touchpoints. Develop marketing materials, brochures, case studies, newsletters, presentations, and technical content.
Manage company website content, SEO initiatives, social media channels, email marketing campaigns, and online advertising. Monitor digital performance metrics and optimize campaigns for better engagement and conversions.
- Event & Exhibition Management
Plan and coordinate participation in trade fairs, exhibitions, technical seminars, customer events, and webinars. Ensure effective pre-event promotion and post-event lead follow-up.
- Market Research & Competitive Intelligence
Conduct market analysis, competitor benchmarking, customer surveys, and industry research. Provide actionable insights to support strategic business decisions and product positioning.
Pay: ₹2,000,000.00 - ₹2,500,000.00 per year
Application Question(s):
- What is your CTC?
- What is your ECTC?
- What is your Notice period?
Experience:
- Manufacturing Industry: 5 years (Required)
- Marketing Strategy & Planning: 5 years (Required)
- Lead Generation & Demand Creation: 5 years (Preferred)
- Brand Management & Communication: 5 years (Required)
- Digital marketing: 3 years (Required)
- Event & Exhibition Management: 3 years (Required)
- Market Research & Competitive Intelligence: 3 years (Preferred)
Location:
- Chennai, Tamil Nadu (Chennai, Kancheepuram District) (Required)
Willingness to travel:
Work Location: In person
